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An Integrative Analysis of Reputation and Relational Quality: A Study of University-Student Relationships

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  • Sung-Un Yang
  • Sue Westcott Alessandri
  • Dennis F. Kinsey

Abstract

The purpose of this research is to explore the link between reputation and relational quality in the context of student-university relationships, based on a perceptual analysis of the participants' subjective views (i.e., factor analysis with Q methodology). To this end, the researchers selected a private university located in the Northeast region of the United States as the research setting, with students of the university serving as research participants. The researchers proposed three research questions regarding the link between student-university relational quality and university reputation. The findings of this research indicate that the concepts of relational quality and reputation can be “variantly” intertwined on the basis of individual stakeholders' subjective views of their experience, interactions, and information, rather than intertwined in a linear way.

Suggested Citation

  • Sung-Un Yang & Sue Westcott Alessandri & Dennis F. Kinsey, 2008. "An Integrative Analysis of Reputation and Relational Quality: A Study of University-Student Relationships," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 18(2), pages 145-170, March.
    • Handle: RePEc:taf:jmkthe:v:18:y:2008:i:2:p:145-170
    DOI: 10.1080/08841240802487353
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    Cited by:

    1. Hyehyun Hong & Suman Lee & Qianqian Tian, 2020. "The Influence of International Education Experience on Host Country-Related Outcomes: An Analysis of Chinese Students’ Relationships with South Korean Universities," Sustainability, MDPI, vol. 12(22), pages 1-15, November.
    2. Katie Angliss, 2022. "An Alternative Approach to Measuring University Reputation," Corporate Reputation Review, Palgrave Macmillan, vol. 25(1), pages 33-49, February.

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