Children’s Engagement with Brands: From Social Media Consumption to Brand Preference and Loyalty
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- Beatriz Feijoo & Charo Sádaba, 2021. "The Relationship of Chilean Minors with Brands and Influencers on Social Networks," Sustainability, MDPI, vol. 13(5), pages 1-14, March.
- Agnieszka Izabela Baruk & Mateusz Grzesiak, 2020. "Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
- Akawut Jansom & Siwarit Pongsakornrungsilp, 2021. "How Instagram Influencers Affect the Value Perception of Thai Millennial Followers and Purchasing Intention of Luxury Fashion for Sustainable Marketing," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
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Keywords
social media; children online behavior; brand preference; brand loyalty; CESBC scale;All these keywords.
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