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Increasing the Value of Shared Vehicles: Insights from an Implementation of User-Based Relocation in Station-Based One-Way Carsharing

Author

Listed:
  • Alfred Benedikt Brendel

    (Chair of Business Informatics, esp. Intelligent Systems and Services, Faculty of Business and Economics, Technische Universität Dresden, 01069 Dresden, Germany)

  • Sascha Lichtenberg

    (Chair of Information Management, Faculty of Business and Economics, University of Goettingen, 37073 Göttingen, Germany)

  • Christoph Prinz

    (Chair of Information Management, Faculty of Business and Economics, University of Goettingen, 37073 Göttingen, Germany)

  • Bernd Herrenkind

    (Chair of Information Management, Faculty of Business and Economics, University of Goettingen, 37073 Göttingen, Germany)

Abstract

New digital technologies are a driving force behind many pivotal changes in our modern world. For example, the carsharing business model has improved drastically through the adoption of technologies for online booking, instant access, vehicle monitoring, and automated billing. However, the challenge of vehicle supply and demand management hinders carsharing from reaching its full potential and mainstream application. The current norm of relocating vehicles via employees is expensive and unsustainable, counteracting the environmental benefits of carsharing. To engage this problem, a new concept called user-based relocation has emerged in recent years. For user-based relocation, customers are requested to return rented vehicles at undersupplied locations. However, research and practice lack knowledge on how to implement user-based relocation in a real-world carsharing system. This study employs an iterative research approach, including the implementation of user-based relocation in a real-world carsharing system. During the development and evaluation process, novel requirements and challenges for user-based relocation were discovered, providing valuable knowledge for its implementation and future research.

Suggested Citation

  • Alfred Benedikt Brendel & Sascha Lichtenberg & Christoph Prinz & Bernd Herrenkind, 2020. "Increasing the Value of Shared Vehicles: Insights from an Implementation of User-Based Relocation in Station-Based One-Way Carsharing," Sustainability, MDPI, vol. 12(21), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:21:p:8800-:d:433435
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    References listed on IDEAS

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    2. Schulz, Thomas & Zimmermann, Sina & Böhm, Markus & Gewald, Heiko & Krcmar, Helmut, 2021. "Value co-creation and co-destruction in service ecosystems: The case of the Reach Now app," Technological Forecasting and Social Change, Elsevier, vol. 170(C).

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