IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i20p8604-d430466.html
   My bibliography  Save this article

Employee’s Corporate Social Responsibility Perception and Sustained Innovative Behavior: Based on the Psychological Identity of Employees

Author

Listed:
  • Yi-Bin Li

    (School of Business Administration, Huaqiao University, Quanzhou 362021, China)

  • Gui-Qing Zhang

    (School of Business Administration, Huaqiao University, Quanzhou 362021, China)

  • Tung-Ju Wu

    (School of Management, Harbin Institute of Technology, Harbin 150001, China)

  • Chi-Lu Peng

    (Business Intelligence School, National Kaohsiung University of Science and Technology, Kaohsiung 824303, Taiwan)

Abstract

Corporate social responsibility refers to the voluntary promises made by an enterprise to achieve sustainable development. When enterprises conduct prosocial activities, they must consider the feelings of their employees including employees’ sense of identification and well-being. However, most existing corporate social responsibility studies have focused on the financial performance of enterprises; the effects of corporate social responsibility on employees have seldom been examined. Accordingly, this study conducted an empirical study examining the effects of employee perception of enterprise corporate social responsibility, employee well-being, and organizational identification on employee innovative behavior. A total of 431 valid questionnaires were retrieved. A structural equation modeling analysis revealed that a positive relationship exists between employee perception of enterprise execution of corporate social responsibility and employee innovative behavior. Furthermore, both employee well-being and organizational identification play mediating roles between the two variables. When conducting social responsibility activities, enterprises are suggested to inform their employees or even encourage their participation in their efforts to fulfill their social responsibility. Through interaction between internal and external stakeholders, substantial innovative behavior, beneficial for the subsequent development of enterprises, can be stimulated.

Suggested Citation

  • Yi-Bin Li & Gui-Qing Zhang & Tung-Ju Wu & Chi-Lu Peng, 2020. "Employee’s Corporate Social Responsibility Perception and Sustained Innovative Behavior: Based on the Psychological Identity of Employees," Sustainability, MDPI, vol. 12(20), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:20:p:8604-:d:430466
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/20/8604/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/20/8604/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hae-Ryong Kim & Moonkyu Lee & Hyoung-Tark Lee & Na-Min Kim, 2010. "Corporate Social Responsibility and Employee–Company Identification," Journal of Business Ethics, Springer, vol. 95(4), pages 557-569, September.
    2. Rosa Maria Dangelico, 2015. "Improving Firm Environmental Performance and Reputation: The Role of Employee Green Teams," Business Strategy and the Environment, Wiley Blackwell, vol. 24(8), pages 735-749, December.
    3. Simon Zadek, 2007. "The Path to Corporate Responsibility," Springer Books, in: Walther Ch Zimmerli & Markus Holzinger & Klaus Richter (ed.), Corporate Ethics and Corporate Governance, pages 159-172, Springer.
    4. Campa, Domenico & Zijlmans, Evy Wilhelmina Anna, 2019. "Corporate social responsibility recognition and support for the arts: Evidence from European financial institutions," European Management Journal, Elsevier, vol. 37(6), pages 818-827.
    5. Jie Shen & Hongru Zhang, 2019. "Socially Responsible Human Resource Management and Employee Support for External CSR: Roles of Organizational CSR Climate and Perceived CSR Directed Toward Employees," Journal of Business Ethics, Springer, vol. 156(3), pages 875-888, May.
    6. Jesus Barrena-Martinez & Macarena López-Fernández & Pedro M. Romero-Fernandez, 2018. "Drivers and Barriers in Socially Responsible Human Resource Management," Sustainability, MDPI, vol. 10(5), pages 1-14, May.
    7. Lennerts, Silke & Schulze, Anja & Tomczak, Torsten, 2020. "The asymmetric effects of exploitation and exploration on radical and incremental innovation performance: An uneven affair," European Management Journal, Elsevier, vol. 38(1), pages 121-134.
    8. Hayam Wahba, 2008. "Does the market value corporate environmental responsibility? An empirical examination," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(2), pages 89-99, March.
    9. An-Pin Wei & Chi-Lu Peng & Hao-Chen Huang & Shang-Pao Yeh, 2020. "Effects of Corporate Social Responsibility on Firm Performance: Does Customer Satisfaction Matter?," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    10. Jun Liu & Chun Hui & Cynthia Lee & Zhen Xiong Chen, 2013. "Why Do I Feel Valued and Why Do I Contribute? A Relational Approach to Employee's Organization-Based Self-Esteem and Job Performance," Journal of Management Studies, Wiley Blackwell, vol. 50(6), pages 1018-1040, September.
    11. Anita Jose & Shang-Mei Lee, 2007. "Environmental Reporting of Global Corporations: A Content Analysis based on Website Disclosures," Journal of Business Ethics, Springer, vol. 72(4), pages 307-321, June.
    12. Brunk, Katja H., 2010. "Exploring origins of ethical company/brand perceptions -- A consumer perspective of corporate ethics," Journal of Business Research, Elsevier, vol. 63(3), pages 255-262, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yibin Li & Guiqing Zhang & Longjun Liu, 2021. "Platform Corporate Social Responsibility and Employee Innovation Performance: A Cross-Layer Study Mediated by Employee Intrapreneurship," SAGE Open, , vol. 11(2), pages 21582440211, June.
    2. Rong-Ho Lin & Yu-Chuan Huang & Nai-Wen Chang & Shih-Wei Wu & Yu-Chang Ke, 2021. "The Mediating Effect of Ownership of Psychological Behavior and Tour Leader Experience on Accountability in Order to Explore the Sustainable Business Model of the Tourism Industry," Sustainability, MDPI, vol. 13(13), pages 1-19, June.
    3. Naveed Ahmad & Miklas Scholz & Muhammad Zulqarnain Arshad & Syed Khuram Ali Jafri & Raja Irfan Sabir & Waris Ali Khan & Heesup Han, 2021. "The Inter-Relation of Corporate Social Responsibility at Employee Level, Servant Leadership, and Innovative Work Behavior in the Time of Crisis from the Healthcare Sector of Pakistan," IJERPH, MDPI, vol. 18(9), pages 1-16, April.
    4. Gang Tian & Gabriel Dodzi Pekyi & Haojia Chen & Huaping Sun & Xiaoling Wang, 2021. "Sustainability-Conscious Stakeholders and CSR: Evidence from IJVs of Ghana," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
    5. Wei Gao & Lin Wang & Jingdong Yan & Yanxiong Wu & Sadik Yusuf Musse, 2021. "Fostering Workplace Innovation through CSR and Authentic Leadership: Evidence from SME Sector," Sustainability, MDPI, vol. 13(10), pages 1-16, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Francesco Gangi & Eugenio D'Angelo & Lucia Michela Daniele & Nicola Varrone, 2021. "Assessing the impact of socially responsible human resources management on company environmental performance and cost of debt," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(5), pages 1511-1527, September.
    2. Afshin Omidi & Cinzia Dal Zotto, 2022. "Socially Responsible Human Resource Management: A Systematic Literature Review and Research Agenda," Sustainability, MDPI, vol. 14(4), pages 1-20, February.
    3. Mónica Santana & Rafael Morales-Sánchez & Susana Pasamar, 2020. "Mapping the Link between Corporate Social Responsibility (CSR) and Human Resource Management (HRM): How Is This Relationship Measured?," Sustainability, MDPI, vol. 12(4), pages 1-28, February.
    4. Zhenyu Jiang & Zongjun Wang & Yanqi Zeng, 2020. "Can voluntary environmental regulation promote corporate technological innovation?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 390-406, February.
    5. Sabeen Hussain Bhatti & Kamran Iqbal & Gabriele Santoro & Fabio Rizzato, 2022. "The impact of corporate social responsibility directed toward employees on contextual performance in the banking sector: A serial model of perceived organizational support and affective organizational," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(6), pages 1980-1994, November.
    6. Patrizia Fanasch, 2019. "Survival of the fittest: The impact of eco‐certification and reputation on firm performance," Business Strategy and the Environment, Wiley Blackwell, vol. 28(4), pages 611-628, May.
    7. Lin, Yi-Ting & Liu, Nien-Chi & Lin, Ji-Wei, 2022. "Firms’ adoption of CSR initiatives and employees’ organizational commitment: Organizational CSR climate and employees’ CSR-induced attributions as mediators," Journal of Business Research, Elsevier, vol. 140(C), pages 626-637.
    8. Liyanage Chamila Roshani Perera & Jayawickrama Withanage Dushan Chaminda, 2013. "Corporate Social Responsibility and Product Evaluation: The Moderating Role of Brand Familiarity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(4), pages 245-256, July.
    9. Jae-Geum Jeong & Seung-Wan Kang & Suk Bong Choi, 2022. "A Multilevel Study of the Relationship between CSR Promotion Climate and Happiness at Work via Organizational Identification: Moderation Effect of Leader–Followers Value Congruence," IJERPH, MDPI, vol. 19(11), pages 1-19, May.
    10. Al-Amin Md. & Akter Refa & Akter Ayesha & Uddin Md. Aftab & Mamun Abdullah Al, 2021. "Socially Responsible Human Resource Management and Voluntary Environmental Behavior: Moderating the Effect of Ecocentric Leadership," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(2), pages 147-168, June.
    11. Gullifor, Daniel P. & Petrenko, Oleg V. & Chandler, Jeffrey A. & Quade, Matthew J. & Rouba, Yury, 2023. "Employee reactions to perceived CSR: The influence of the ethical environment on OCB engagement and individual performance," Journal of Business Research, Elsevier, vol. 161(C).
    12. Oriol Iglesias & Stefan Markovic & Jatinder Jit Singh & Vicenta Sierra, 2019. "Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits," Journal of Business Ethics, Springer, vol. 154(2), pages 441-459, January.
    13. Farid Ahammad Sobhani & Amlan Haque & Shafiqur Rahman, 2021. "Socially Responsible HRM, Employee Attitude, and Bank Reputation: The Rise of CSR in Bangladesh," Sustainability, MDPI, vol. 13(5), pages 1-17, March.
    14. Francesco Gangi & Dario Salerno & Antonio Meles & Lucia Michela Daniele, 2019. "Do Corporate Social Responsibility and Corporate Governance Influence Intellectual Capital Efficiency?," Sustainability, MDPI, vol. 11(7), pages 1-25, March.
    15. Serdar Çop & Victor Oluwafemi Olorunsola & Uju Violet Alola, 2021. "Achieving environmental sustainability through green transformational leadership policy: Can green team resilience help?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 671-682, January.
    16. Boubaker, Sabri & Liu, Pei-Zhi & Ren, Yi-Shuai & Ma, Chao-Qun, 2024. "Do anti-corruption campaigns affect corporate environmental responsibility? Evidence from China," International Review of Financial Analysis, Elsevier, vol. 91(C).
    17. Muhammad Khalid Anser & Zahid Yousaf & Abdul Majid & Muhammad Yasir, 2020. "Does corporate social responsibility commitment and participation predict environmental and social performance?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2578-2587, November.
    18. Gwarlann Kerviler & Nico Heuvinck & Elodie Gentina, 2022. "“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality," Journal of Business Ethics, Springer, vol. 179(1), pages 89-110, August.
    19. Ante Glavas & Lindsey Godwin, 2013. "Is the Perception of ‘Goodness’ Good Enough? Exploring the Relationship Between Perceived Corporate Social Responsibility and Employee Organizational Identification," Journal of Business Ethics, Springer, vol. 114(1), pages 15-27, April.
    20. Jen-Sin Lee & Xiao-Yan Deng & Chih-Hsiung Chang, 2023. "Examining the Interactive Effect of Advertising Investment and Corporate Social Responsibility on Financial Performance," JRFM, MDPI, vol. 16(8), pages 1-21, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:20:p:8604-:d:430466. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.