IDEAS home Printed from https://ideas.repec.org/a/taf/rsmrxx/v22y2019i1p126-141.html
   My bibliography  Save this article

Sport as a vehicle for health promotion: A shared value example of corporate social responsibility

Author

Listed:
  • Stephen Hills
  • Matthew Walker
  • Adam E. Barry

Abstract

•Sport and shared social value were examined via a health-based social intervention.•A high-profile sport league was the funder and deliverer of the program.•Health and physical activity were influenced by the social program.•Business value was influenced by the social program.Professional sport organizations are increasingly encouraging physical and mental wellness by developing and deploying health promotion activities via socially responsible programming and messaging. However, delivery, deployment, and scope issues, all of which limit observable and sustainable impacts on health promotion and behavior, encumber many socially responsible programs. The authors frame the study using a shared value perspective to demonstrate that sport managers can effectively promote health when the professional sport organization is concurrently attempting to deliver social and business value. To illustrate this approach, the authors used a health-related intervention program funded and delivered by a professional sport league as the research context. The authors undertook a mixed-method, quasi-experimental study to determine the potential to achieve social value (e.g., physical health and mental wellness) and business value (e.g., team, league, and sport affinity, and patronage). The results show that the business-centric effects were stronger among a group of youth beneficiaries than they were among some health- and wellness-centric variables. The authors discuss the significant effects through a shared value lens and posit several areas for future research.

Suggested Citation

  • Stephen Hills & Matthew Walker & Adam E. Barry, 2019. "Sport as a vehicle for health promotion: A shared value example of corporate social responsibility," Sport Management Review, Taylor & Francis Journals, vol. 22(1), pages 126-141, January.
  • Handle: RePEc:taf:rsmrxx:v:22:y:2019:i:1:p:126-141
    DOI: 10.1016/j.smr.2018.10.001
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1016/j.smr.2018.10.001
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1016/j.smr.2018.10.001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Talent Moyo & Rodney Duffett & Brendon Knott, 2022. "An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry," SAGE Open, , vol. 12(2), pages 21582440221, June.
    2. Natasha Wilson & Lorraine Cale & Ashley Casey, 2023. "“Instead of Being on a Screen You Can Be More Out There and Enjoy Your Life”: Young People’s Understandings of Physical Activity for Health," IJERPH, MDPI, vol. 20(10), pages 1-14, May.
    3. Mei-Jung Chen & Wen-Bin Lin & Shao-Wei Yeh & Mei-Yen Chen, 2021. "Constructing Sports Promotion Models for an Accessibility and Efficiency Analysis of City Governments," Sustainability, MDPI, vol. 13(16), pages 1-15, August.
    4. Junying Li & Jirawan Deeprasert & Rita Yi Man Li & Wei Lu, 2022. "The Influence of Chinese Professional Basketball Organizations’ (CPBOs’) Corporate Social Responsibility (CSR) Efforts on Their Clubs’ Sustainable Development," Sustainability, MDPI, vol. 14(19), pages 1-21, September.
    5. Francesca Pazzaglia & Angelica Moè & Sabrina Cipolletta & Monica Chia & Paola Galozzi & Stefano Masiero & Leonardo Punzi, 2020. "Multiple Dimensions of Self-Esteem and Their Relationship with Health in Adolescence," IJERPH, MDPI, vol. 17(8), pages 1-12, April.
    6. Talent Moyo & Rodney Duffett & Brendon Knott, 2020. "Environmental Factors and Stakeholders Influence on Professional Sport Organisations Engagement in Sustainable Corporate Social Responsibility: A South African Perspective," Sustainability, MDPI, vol. 12(11), pages 1-19, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:rsmrxx:v:22:y:2019:i:1:p:126-141. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/rsmr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.