The Role of a City Council in a Place Branding Campaign: The Case of Vic in Catalonia
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- Line Schmeltz & Anna Karina Kjeldsen, 2019. "Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 304-316, May.
- Amelia Green & Debra Grace & Helen Perkins, 2016. "City branding research and practice: An integrative review," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 252-272, May.
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- Patrick Naef, 2020. "Resilience as a City Brand: The Cases of the Comuna 13 and Moravia in Medellin, Colombia," Sustainability, MDPI, vol. 12(20), pages 1-21, October.
- Anna Matwiejczyk, 2023. "Place Branding Approach within Functional Urban Areas—Evidence from Poland," Sustainability, MDPI, vol. 15(15), pages 1-15, August.
- Núria Arimany-Serrat & Elisenda Tarrats-Pons, 2021. "Integrated Social Value at Universities: A Guarantee for Public Subsidies," Sustainability, MDPI, vol. 13(11), pages 1-13, May.
- Beatriz Casais & Túlia Poço, 2023. "Emotional branding of a city for inciting resident and visitor place attachment," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 93-102, March.
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Keywords
place branding; city branding; public branding; urban governance; public–private cooperation; Vic; Catalonia;All these keywords.
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