IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i11p4420-d364322.html
   My bibliography  Save this article

The Role of a City Council in a Place Branding Campaign: The Case of Vic in Catalonia

Author

Listed:
  • Xavier Ginesta

    (Department of Communication, University of Vic-Central University of Catalonia, Sagrada Família 7, 08500 Vic, Barcelona, Spain)

  • Jordi de-San-Eugenio-Vela

    (Department of Communication, University of Vic-Central University of Catalonia, Sagrada Família 7, 08500 Vic, Barcelona, Spain)

  • José-Antonio Corral-Marfil

    (Department of Economics and Business, University of Vic-Central University of Catalonia, Sagrada Família 7, 08500 Vic, Barcelona, Spain)

  • Jordi Montaña

    (ESADE, Ramon Llull University, Av. Pedralbes 60-62, 08034 Barcelona, Spain)

Abstract

The fundamental goal of this article is to show the implications that place branding has for regional public management through a case study of the brand “Vic, a city with a human dimension” [Vic, ciutat a la mesura humana, in Catalan language], a project commissioned by the city council of Vic and carried out by the city’s university (University of Vic-Central University of Catalonia). Vic is the capital of the Osona region, in the centre of Catalonia, with a population of 45,040 inhabitants. Methodologically, this research utilised 14 focus group discussions, two in-depth interviews and a survey addressed to citizens and answered by 855 people. In regards to results, the research shows that the practice of place branding transcends the traditional action areas of place marketing and place promotion, in order to be fully integrated in the region’s overall management policies, that is to say, its urban governance. The article also concludes that the processes of conceptualisation and implementation of new place brands must be framed within a bottom-up approach, integrating all the stakeholders (public–private cooperation) in the decision-making process.

Suggested Citation

  • Xavier Ginesta & Jordi de-San-Eugenio-Vela & José-Antonio Corral-Marfil & Jordi Montaña, 2020. "The Role of a City Council in a Place Branding Campaign: The Case of Vic in Catalonia," Sustainability, MDPI, vol. 12(11), pages 1-15, May.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:11:p:4420-:d:364322
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/11/4420/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/12/11/4420/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Line Schmeltz & Anna Karina Kjeldsen, 2019. "Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 304-316, May.
    2. Amelia Green & Debra Grace & Helen Perkins, 2016. "City branding research and practice: An integrative review," Journal of Brand Management, Palgrave Macmillan, vol. 23(3), pages 252-272, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Patrick Naef, 2020. "Resilience as a City Brand: The Cases of the Comuna 13 and Moravia in Medellin, Colombia," Sustainability, MDPI, vol. 12(20), pages 1-21, October.
    2. Anna Matwiejczyk, 2023. "Place Branding Approach within Functional Urban Areas—Evidence from Poland," Sustainability, MDPI, vol. 15(15), pages 1-15, August.
    3. Núria Arimany-Serrat & Elisenda Tarrats-Pons, 2021. "Integrated Social Value at Universities: A Guarantee for Public Subsidies," Sustainability, MDPI, vol. 13(11), pages 1-13, May.
    4. Beatriz Casais & Túlia Poço, 2023. "Emotional branding of a city for inciting resident and visitor place attachment," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 93-102, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sarasvuo, Sonja & Rindell, Anne & Kovalchuk, Marina, 2022. "Toward a conceptual understanding of co-creation in branding," Journal of Business Research, Elsevier, vol. 139(C), pages 543-563.
    2. Isaac Taberner & Albert Juncà, 2021. "Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
    3. Cassandra France & Debra Grace & Joseph Lo Iacono & Joan Carlini, 0. "Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-15.
    4. Shaun M. Powell, 2016. "Journal of Brand Management – Year end review 2016," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 601-611, November.
    5. Shaun M. Powell, 2019. "Journal of Brand Management: year end review 2019," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 615-620, November.
    6. Steven Chen & Eric Shih, 2019. "City branding through cinema: the case of postcolonial Hong Kong," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 505-521, September.
    7. Scarborough, William J. & Crabbe, Rowena, 2021. "Place brands across U.S. cities and growth in local high-technology sectors," Journal of Business Research, Elsevier, vol. 130(C), pages 70-85.
    8. Shixin Ivy Zhang & Yi Wang & Nancy X. Liu & Yat-Ming Loo, 2021. "Ningbo city branding and public diplomacy under the belt and road initiative in China," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 127-139, June.
    9. Linda D. Hollebeek & Moira K. Clark & Wafa Hammedi & René Arvola, 2021. "Cocreated brand value: theoretical model and propositions," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 413-428, July.
    10. Agnieszka Stanowicka & Małgorzata Kobylińska & Anna Wichowska, 2023. "Awareness of the Cittaslow Brand among Polish Urban Dwellers and Its Impact on the Sustainable Development of Cities," Sustainability, MDPI, vol. 15(10), pages 1-13, May.
    11. Hun Shik Kim & Seow Ting Lee, 2021. "Peace talks: public diplomacy and place branding in the 2018 Trump–Kim summit in Singapore," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 155-167, June.
    12. Kasey Clawson Hudak, 2019. "Resident stories and digital storytelling for participatory place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(2), pages 97-108, June.
    13. Martin Boisen & Peter Groote & Kees Terlouw & Oscar Couwenberg, 2018. "Patterns of place promotion, place marketing and/or place branding in Dutch municipalities," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(2), pages 78-88, May.
    14. Priporas, Constantinos-Vasilios & Stylos, Nikolaos & Kamenidou, Irene (Eirini), 2020. "City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement," Journal of Business Research, Elsevier, vol. 119(C), pages 453-463.
    15. Chung-Shing Chan, 2023. "From the perspective of local brand equity, how do citizens perceive green, creative and smart brand potential of future Hong Kong?," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 500-513, December.
    16. Sadeque, Saalem & Roy, Sanjit Kumar & Swapan, Mohammad Shahidul Hasan & Chen, Cheng-Hao & Ashikuzzaman, Md, 2020. "An integrated model of city and neighborhood identities: A tale of two cities," Journal of Business Research, Elsevier, vol. 117(C), pages 780-790.
    17. Chenyu Zheng, 2020. "Comparisons of the City Brand Influence of Global Cities: Word-Embedding Based Semantic Mining and Clustering Analysis on the Big Data of GDELT Global News Knowledge Graph," Sustainability, MDPI, vol. 12(16), pages 1-18, August.
    18. Julianna Crippa & Maicon Gonçalves Silva & Nédio Duarte Ribeiro & Ricardo Ruschel, 2023. "Urban branding and circular economy: a bibliometric analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(3), pages 2173-2200, March.
    19. Eunah Yu & Junghyun Kim, 2020. "The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors," Sustainability, MDPI, vol. 12(3), pages 1-13, January.
    20. Debra Grace & Mitchell Ross & Ceridwyn King, 2018. "Brand fidelity: a relationship maintenance perspective," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 577-590, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:11:p:4420-:d:364322. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.