IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i3p826-d203671.html
   My bibliography  Save this article

36th Cordoba Guitar Festival: Spectator Analysis Using Structural Equation Modelling (SEM)

Author

Listed:
  • Juan V. Fruet-Cardozo

    (Applied Economics, University of Cordoba, Puerta Nueva s/n, 14071 Cordoba, Spain)

  • Jesús C. Pérez-Gálvez

    (Applied Economics, University of Cordoba, Puerta Nueva s/n, 14071 Cordoba, Spain)

  • Carol Jara-Alba

    (Department of Research, Casa Grande University, Guayaquil 090613, Ecuador)

  • Gema Gómez-Casero

    (Applied Economics, University of Cordoba, Puerta Nueva s/n, 14071 Cordoba, Spain)

Abstract

The Cordoba Guitar Festival is one of the most important cultural events in Spain. This article analyses the musical preferences, satisfaction, attitudinal loyalty, and behavioural loyalty of spectators who attended the 36th festival held in July 2016, as well as the festival’s economic impact on the city. These characteristics of the public give rise to the four hypotheses of this study. To achieve this aim, a structural equation model (SEM) was used. The results −χ 2 = 27.79, with the p -value found to be p = P (χ 2 ≥ 27.79) = 0.224—show the goodness-of-fit of the model and indicate that the observed data do fit the expected dataset. The results therefore allow us to accept the proposed hypotheses concerning the influence of different latent factors, such as musical preferences, loyalty, and satisfaction with the festival. This is the main focus with which the present study has been written. Regarding the economic impact, the Festival raised 1.2 million euros, that is, slightly more than 73,000 euros per day. The amount, although not very high, is important as additional income for the city. The conclusions show the need to consider the preferences of the spectator as an essential tool to enable the continuation and longevity of the Cordoba Guitar Festival—an important cultural destination.

Suggested Citation

  • Juan V. Fruet-Cardozo & Jesús C. Pérez-Gálvez & Carol Jara-Alba & Gema Gómez-Casero, 2019. "36th Cordoba Guitar Festival: Spectator Analysis Using Structural Equation Modelling (SEM)," Sustainability, MDPI, vol. 11(3), pages 1-14, February.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:3:p:826-:d:203671
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/3/826/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/3/826/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sirakaya-Turk, Ercan & Ekinci, Yuksel & Martin, Drew, 2015. "The efficacy of shopping value in predicting destination loyalty," Journal of Business Research, Elsevier, vol. 68(9), pages 1878-1885.
    2. Paula Elosua, 2011. "Subjective Values of Quality of Life Dimensions in Elderly People. A SEM Preference Model Approach," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 104(3), pages 427-437, December.
    3. Chen, Ching-Fu & Chen, Fu-Shian, 2010. "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists," Tourism Management, Elsevier, vol. 31(1), pages 29-35.
    4. Mason, Michela C. & Paggiaro, Adriano, 2012. "Investigating the role of festivalscape in culinary tourism: The case of food and wine events," Tourism Management, Elsevier, vol. 33(6), pages 1329-1336.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dong, Ping & Siu, Noel Yee-Man, 2013. "Servicescape elements, customer predispositions and service experience: The case of theme park visitors," Tourism Management, Elsevier, vol. 36(C), pages 541-551.
    2. Mainolfi, Giada & Marino, Vittoria, 2020. "Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience," Journal of Business Research, Elsevier, vol. 116(C), pages 699-710.
    3. Jiamin Liu & Eusebio Chiahsin Leou & Chaozhan Chen & Xi Li, 2023. "Can Trust Bring Satisfaction to the Festival Under Pandemic?," SAGE Open, , vol. 13(1), pages 21582440221, January.
    4. Prentice, Catherine & Kadan, Mariam, 2019. "The role of airport service quality in airport and destination choice," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 40-48.
    5. Nuria Recuero Virto & María Francisca Blasco López & Juan Antonio Mondejar, 2021. "Willingness to Pay More: The Quest for Superstar Museums," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 14(1), pages 101-114.
    6. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    7. Nketiah, Emmanuel & Song, Huaming & Cai, Xiang & Adjei, Mavis & Adu-Gyamfi, Gibbson & Obuobi, Bright, 2022. "Citizens’ intention to invest in municipal solid waste to energy projects in Ghana: The impact of direct and indirect effects," Energy, Elsevier, vol. 254(PC).
    8. Heesup Han & Myong Jae Lee & Wansoo Kim, 2018. "Antecedents of Green Loyalty in the Cruise Industry: Sustainable Development and Environmental Management," Business Strategy and the Environment, Wiley Blackwell, vol. 27(3), pages 323-335, March.
    9. Agnieszka Wojewódzka-Wiewiórska & Anna Kłoczko-Gajewska & Piotr Sulewski, 2019. "Between the Social and Economic Dimensions of Sustainability in Rural Areas—In Search of Farmers’ Quality of Life," Sustainability, MDPI, vol. 12(1), pages 1-26, December.
    10. Yuhan Ge & Qing Yuan & Yaxi Wang & Keunsoo Park, 2021. "The Structural Relationship among Perceived Service Quality, Perceived Value, and Customer Satisfaction-Focused on Starbucks Reserve Coffee Shops in Shanghai, China," Sustainability, MDPI, vol. 13(15), pages 1-19, August.
    11. Zhang Juan, 2020. "Diversification of Factors Influencing Qualitative Evaluation of a Historical and Cultural Destination," Polish Journal of Sport and Tourism, Sciendo, vol. 27(1), pages 33-39, March.
    12. Amalia Cristina NEDELCUȚ & Răzvan Liviu NISTOR, 2021. "Evaluation Of The Satisfaction Level Of Two Digital Art Festivals: Elektro Arts And Clujotronic," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(23), pages 1-4.
    13. Bart Neuts & João Romão & Eveline van Leeuwen & Peter Nijkamp, 2013. "Describing the Relationships between Tourist Satisfaction and Destination Loyalty in a Segmented and Digitalized Market," Tourism Economics, , vol. 19(5), pages 987-1004, October.
    14. Gao, Yanan & Rasouli, Soora & Timmermans, Harry & Wang, Yuanqing, 2018. "Trip stage satisfaction of public transport users: A reference-based model incorporating trip attributes, perceived service quality, psychological disposition and difference tolerance," Transportation Research Part A: Policy and Practice, Elsevier, vol. 118(C), pages 759-775.
    15. Pipatpong Fakfare & Walanchalee Wattanacharoensil, 2023. "Low‐carbon tourism for island destinations: A crucial alternative for sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(1), pages 180-197, February.
    16. Daniel Martínez-Cevallos & Alejandra Proaño-Grijalva & Mario Alguacil & Daniel Duclos-Bastías & David Parra-Camacho, 2020. "Segmentation of Participants in a Sports Event Using Cluster Analysis," Sustainability, MDPI, vol. 12(14), pages 1-15, July.
    17. Ilisa Fajriyati & Adi Zakaria Afiff & Gita Gayatri & Sri Rahayu Hijrah Hati, 2022. "Attributes Influencing Overall Tourist Satisfaction and Its Consequences for Muslim-Majority Destination," SAGE Open, , vol. 12(1), pages 21582440211, January.
    18. Hyeon Mo Jeon & Se Ran Yoo & Seon Hee Kim, 2020. "The Relationships among Experience, Delight, and Recollection for Revisit Intention in Chocolate Exposition," Sustainability, MDPI, vol. 12(20), pages 1-15, October.
    19. Wenkun Zhang & Yanan Wang & Tao Zhang, 2021. "Can “Live Streaming†Really Drive Visitors to the Destination? From the Aspect of “Social Presenceâ€," SAGE Open, , vol. 11(1), pages 21582440211, March.
    20. Parmita Saha & Atanu Nath, 2017. "A Conceptual Framework of Festival Visitors’ Behavioral Intentions," MIC 2017: Managing the Global Economy; Proceedings of the Joint International Conference, Monastier di Treviso, Italy, 24–27 May 2017,, University of Primorska Press.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:3:p:826-:d:203671. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.