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Bicycle Sharing: Sustainable Value Creation and Institutionalisation Strategies in Barcelona

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  • Julia Winslow

    (International Institute of Industrial Environmental Economics, Lund University, P.O. Box 196, 22100 Lund, Sweden)

  • Oksana Mont

    (International Institute of Industrial Environmental Economics, Lund University, P.O. Box 196, 22100 Lund, Sweden)

Abstract

A highly debatable issue is whether or not a paradigm shift toward the sharing economy could help to address the economic, social and environmental challenges of our time. This article contributes to the academic discussion by exploring the types of value created by sharing organisations and the strategies they use to institutionalise themselves in relation to powerful institutions. The study applies two analytical frameworks, based on value creation and institutional strategies, to three empirical case studies of bicycle sharing systems (BSS) in Barcelona. Rich data was collected from a variety of primary and secondary sources, including a field visit to Barcelona, interviews with representatives of the three bicycle sharing systems, observations and literature analysis. We found that the environmental value these organisations create is closely interlinked with the social value they produce and that these values outweigh negative impacts of their operations. All case organisations employ regulative, normative and cultural-cognitive strategies for their institutionalisation but are also subject to powerful institutions beyond their individual control. We recommend that entrepreneurs, city officials, the public and other stakeholders engage in collaborative and open development processes to shape the emerging sharing economy alongside the institutional work of sharing organisations.

Suggested Citation

  • Julia Winslow & Oksana Mont, 2019. "Bicycle Sharing: Sustainable Value Creation and Institutionalisation Strategies in Barcelona," Sustainability, MDPI, vol. 11(3), pages 1-27, January.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:3:p:728-:d:202046
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    References listed on IDEAS

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    Cited by:

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    5. Sara Poveda-Reyes & Ashwani Kumar Malviya & Elena García-Jiménez & Gemma Dolores Molero & Maria Chiara Leva & Francisco Enrique Santarremigia, 2021. "Application of Mathematical and Computational Methods to Identify Women’s Priorities in Transport," Sustainability, MDPI, vol. 13(5), pages 1-43, March.
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    9. Ioannis Politis & Ioannis Fyrogenis & Efthymis Papadopoulos & Anastasia Nikolaidou & Eleni Verani, 2020. "Shifting to Shared Wheels: Factors Affecting Dockless Bike-Sharing Choice for Short and Long Trips," Sustainability, MDPI, vol. 12(19), pages 1-25, October.
    10. Ioannis Vardopoulos & Maria Papoui-Evangelou & Bogdana Nosova & Luca Salvati, 2023. "Smart ‘Tourist Cities’ Revisited: Culture-Led Urban Sustainability and the Global Real Estate Market," Sustainability, MDPI, vol. 15(5), pages 1-26, February.
    11. Bach, Xavier & Marquet, Oriol & Miralles-Guasch, Carme, 2023. "Assessing social and spatial access equity in regulatory frameworks for moped-style scooter sharing services," Transport Policy, Elsevier, vol. 132(C), pages 154-162.
    12. Rodrigo Mora & Pablo Moran, 2020. "Public Bike Sharing Programs Under the Prism of Urban Planning Officials: The Case of Santiago de Chile," Sustainability, MDPI, vol. 12(14), pages 1-20, July.
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    14. Cabral, Natália Gomes Cavalcante & Gohr, Cláudia Fabiana, 2023. "Sustainable value creation in sharing economy: Conceptual framework proposition and application in Brazilian offline communities," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).

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