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Corporate Attitudes towards Big Data and Its Impact on Performance Management: A Qualitative Study

Author

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  • Irina Bogdana Pugna

    (Department of Management of Information Systems, Bucharest University of Economic Studies, 010374 București, Romania)

  • Adriana Duțescu

    (Department of Accounting and Auditing, Bucharest University of Economic Studies, 010374 București, Romania)

  • Oana Georgiana Stănilă

    (Department of Accounting and Auditing, Bucharest University of Economic Studies, 010374 București, Romania)

Abstract

This paper investigates the organizational challenges raised by Big Data and its impact on the business environment with a focus on performance management. We investigate managers’ perceptions, understanding, and attitudes relating to Big Data and its analytics, in terms of opportunities, extent, limitations, challenges, and implications, with specific reference to performance management. The research methodology we adopt is grounded theory: we develop a reflection guide based on research questions covering the impact and challenges of a data-driven culture on business, and the impact on performance management and the decision-making process. The results obtained from senior executives from 21 Romanian companies leads to a conceptual model that distils the major areas arising from the responses and the interrelationships between them. These reveal several key areas of managerial relevance and suggest fruitful action. In particular, we find that the most critical areas requiring intervention lie in the area of awareness and understanding, goal setting, assessing benefits and limitations, learning to trust data, and commitment to an embedded data-driven culture. In addition to changes within organizations themselves, there are also implications for other stakeholders, such as education providers.

Suggested Citation

  • Irina Bogdana Pugna & Adriana Duțescu & Oana Georgiana Stănilă, 2019. "Corporate Attitudes towards Big Data and Its Impact on Performance Management: A Qualitative Study," Sustainability, MDPI, vol. 11(3), pages 1-26, January.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:3:p:684-:d:201426
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    References listed on IDEAS

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    1. Adriana Dutescu & Adriana Florina Popa & Andreea Gabriela Ponorîca, 2014. "Sustainability of the Tourism Industry, Based on Financial Key Performance Indicators," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1048-1048, August.
    2. Irina Bogdana Pugna & Dana-Maria Boldeanu, 2014. "Factors affecting establishment of an institutional knowledge management culture – a study of organizational vision," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 13(3), pages 559-583, September.
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    Cited by:

    1. William Villegas-Ch & Xavier Palacios-Pacheco & Sergio Luján-Mora, 2019. "Application of a Smart City Model to a Traditional University Campus with a Big Data Architecture: A Sustainable Smart Campus," Sustainability, MDPI, vol. 11(10), pages 1-28, May.
    2. Uzair Bhatti & Noralfishah Sulaiman, 2022. "The Impact of Sustainability Practices on Share Performance with Mediation of Board Members Experience: A Study on Malaysian Listed Companies," IJFS, MDPI, vol. 11(1), pages 1-22, December.
    3. Russell Tatenda Munodawafa & Satirenjit Kaur Johl, 2019. "Big Data Analytics Capabilities and Eco-Innovation: A Study of Energy Companies," Sustainability, MDPI, vol. 11(15), pages 1-21, August.
    4. Dutescu Adriana & Pugna Irina Bogdana & Stanila Georgiana Oana, 2019. "Reframing business reporting in a Big Data world," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 696-706, May.

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