Fashion Promotion on Instagram with Eye Tracking: Curvy Girl Influencers Versus Fashion Brands in Spain and Portugal
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- Tai Huynh & Hien Nguyen & Ivan Zelinka & Dac Dinh & Xuan Hau Pham, 2020. "Detecting the Influencer on Social Networks Using Passion Point and Measures of Information Propagation †," Sustainability, MDPI, vol. 12(7), pages 1-16, April.
- Rizwan Raheem Ahmed & Dalia Streimikiene & Zahid Ali Channar & Hassan Abbas Soomro & Justas Streimikis & Grigorios L. Kyriakopoulos, 2022. "The Neuromarketing Concept in Artificial Neural Networks: A Case of Forecasting and Simulation from the Advertising Industry," Sustainability, MDPI, vol. 14(14), pages 1-24, July.
- Yu-Ling Hsieh & Ming-Feng Lee & Guey-Shya Chen & Wei-Jie Wang, 2022. "Application of Visitor Eye Movement Information to Museum Exhibit Analysis," Sustainability, MDPI, vol. 14(11), pages 1-15, June.
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Keywords
Instagram; influencer; eye tracking; brand management; identity construction; curvy girls; body image; fashion;All these keywords.
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