Fashion Promotion on Instagram with Eye Tracking: Curvy Girl Influencers Versus Fashion Brands in Spain and Portugal
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- Yu-Ling Hsieh & Ming-Feng Lee & Guey-Shya Chen & Wei-Jie Wang, 2022. "Application of Visitor Eye Movement Information to Museum Exhibit Analysis," Sustainability, MDPI, vol. 14(11), pages 1-15, June.
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Keywords
Instagram; influencer; eye tracking; brand management; identity construction; curvy girls; body image; fashion;All these keywords.
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