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Managing the Introduction of Circular Products: Evidence from the Beverage Industry

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  • Andrea Urbinati

    (School of Industrial Engineering, LIUC Università Cattaneo, Corso Matteotti, 22, 21053 Castellanza (VA), Italy
    School of Management, Politecnico di Milano, Via R. Lambruschini, 4/b, 20156 Milano (MI), Italy)

  • Davide Chiaroni

    (School of Management, Politecnico di Milano, Via R. Lambruschini, 4/b, 20156 Milano (MI), Italy)

  • Giovanni Toletti

    (School of Management, Politecnico di Milano, Via R. Lambruschini, 4/b, 20156 Milano (MI), Italy)

Abstract

The aim of this paper is to study what managerial practices companies follow and implement in their business model to manage the introduction of Circular Products. Extensively screening extant literature in the field, we clustered a set of relevant managerial practices in four main principles of Circular Economy (CE) adoption at the product level: (i) Energy efficiency and usage of renewable sources of energy; (ii) Product and process optimisation for resource efficiency; (iii) Product design for circularity; (iv) Exploitation of waste as a resource. Then, the adoption of these principles was tested on two companies (and three Circular Products) operating in the beverage-packaging industry, where the adoption of CE is further challenged by the fact that packaging is necessary to deliver the product to consumers, but the majority of the one-way packaging is discarded after use. The identified principles provide general objectives in terms of end goals that should be achieved in order to adopt CE and manage the introduction of Circular Products. This paper shows a practical implementation of these principles on real empirical cases for theory-testing scopes.

Suggested Citation

  • Andrea Urbinati & Davide Chiaroni & Giovanni Toletti, 2019. "Managing the Introduction of Circular Products: Evidence from the Beverage Industry," Sustainability, MDPI, vol. 11(13), pages 1-12, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:13:p:3650-:d:245186
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    References listed on IDEAS

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    2. Daniel Holzer & Claudia Mair-Bauernfeind & Michael Kriechbaum & Romana Rauter & Tobias Stern, 2023. "Different but the Same? Comparing Drivers and Barriers for Circular Economy Innovation Systems in Wood- and Plastic-Based Industries," Circular Economy and Sustainability, Springer, vol. 3(2), pages 983-1011, June.
    3. Simone Franzò & Andrea Urbinati & Davide Chiaroni & Vittorio Chiesa, 2021. "Unravelling the design process of business models from linear to circular: An empirical investigation," Business Strategy and the Environment, Wiley Blackwell, vol. 30(6), pages 2758-2772, September.
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    5. María del Mar Alonso‐Almeida & José Miguel Rodríguez‐Antón & Llorenç Bagur‐Femenías & Jordi Perramon, 2020. "Sustainable development and circular economy: The role of institutional promotion on circular consumption and market competitiveness from a multistakeholder engagement approach," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2803-2814, September.
    6. Ida K. Rovanto & Anu Bask, 2021. "Systemic circular business model application at the company, supply chain and society levels—A view into circular economy native and adopter companies," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1153-1173, February.
    7. Siri Willskytt, 2021. "Design of Consumables in a Resource-Efficient Economy—A Literature Review," Sustainability, MDPI, vol. 13(3), pages 1-26, January.
    8. Anton Atno Parluhutan Sinaga & Sunday Ade Sitorus, 2023. "The Role of Consumer Attitude and Renewable Energy towards Environmental Friendly Policies in the Intention to Comply With the Paid Plastic Environmental Friendly Policy," International Journal of Energy Economics and Policy, Econjournals, vol. 13(1), pages 14-21, January.
    9. Augusto Bianchini & Jessica Rossi & Marco Pellegrini, 2019. "Overcoming the Main Barriers of Circular Economy Implementation through a New Visualization Tool for Circular Business Models," Sustainability, MDPI, vol. 11(23), pages 1-33, November.
    10. Ghulamullah Maitlo & Imran Ali & Hubdar Ali Maitlo & Safdar Ali & Imran Nazir Unar & Muhammad Bilal Ahmad & Darya Khan Bhutto & Ramesh Kumar Karmani & Shamim ur Rehman Naich & Raja Umer Sajjad & Sikan, 2022. "Plastic Waste Recycling, Applications, and Future Prospects for a Sustainable Environment," Sustainability, MDPI, vol. 14(18), pages 1-27, September.
    11. Fernando E. Garcia-Muiña & Rocío González-Sánchez & Anna Maria Ferrari & Lucrezia Volpi & Martina Pini & Cristina Siligardi & Davide Settembre-Blundo, 2019. "Identifying the Equilibrium Point between Sustainability Goals and Circular Economy Practices in an Industry 4.0 Manufacturing Context Using Eco-Design," Social Sciences, MDPI, vol. 8(8), pages 1-22, August.
    12. Abderahman Rejeb & Karim Rejeb & Suhaiza Zailani & Yasanur Kayikci & John G. Keogh, 2023. "Examining Knowledge Diffusion in the Circular Economy Domain: a Main Path Analysis," Circular Economy and Sustainability, Springer, vol. 3(1), pages 125-166, March.
    13. Julian Kirchherr & Andrea Urbinati & Kris Hartley, 2023. "Circular economy: A new research field?," Journal of Industrial Ecology, Yale University, vol. 27(5), pages 1239-1251, October.
    14. Carla Rodriguez-Sanchez & Ricardo Sellers-Rubio, 2020. "Sustainability in the Beverage Industry: A Research Agenda from the Demand Side," Sustainability, MDPI, vol. 13(1), pages 1-10, December.

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