IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i13p3650-d245186.html
   My bibliography  Save this article

Managing the Introduction of Circular Products: Evidence from the Beverage Industry

Author

Listed:
  • Andrea Urbinati

    (School of Industrial Engineering, LIUC Università Cattaneo, Corso Matteotti, 22, 21053 Castellanza (VA), Italy
    School of Management, Politecnico di Milano, Via R. Lambruschini, 4/b, 20156 Milano (MI), Italy)

  • Davide Chiaroni

    (School of Management, Politecnico di Milano, Via R. Lambruschini, 4/b, 20156 Milano (MI), Italy)

  • Giovanni Toletti

    (School of Management, Politecnico di Milano, Via R. Lambruschini, 4/b, 20156 Milano (MI), Italy)

Abstract

The aim of this paper is to study what managerial practices companies follow and implement in their business model to manage the introduction of Circular Products. Extensively screening extant literature in the field, we clustered a set of relevant managerial practices in four main principles of Circular Economy (CE) adoption at the product level: (i) Energy efficiency and usage of renewable sources of energy; (ii) Product and process optimisation for resource efficiency; (iii) Product design for circularity; (iv) Exploitation of waste as a resource. Then, the adoption of these principles was tested on two companies (and three Circular Products) operating in the beverage-packaging industry, where the adoption of CE is further challenged by the fact that packaging is necessary to deliver the product to consumers, but the majority of the one-way packaging is discarded after use. The identified principles provide general objectives in terms of end goals that should be achieved in order to adopt CE and manage the introduction of Circular Products. This paper shows a practical implementation of these principles on real empirical cases for theory-testing scopes.

Suggested Citation

  • Andrea Urbinati & Davide Chiaroni & Giovanni Toletti, 2019. "Managing the Introduction of Circular Products: Evidence from the Beverage Industry," Sustainability, MDPI, vol. 11(13), pages 1-12, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:13:p:3650-:d:245186
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/13/3650/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/13/3650/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Antonino Galati & Giorgio Schifani & Maria Crescimanno & Demetris Vrontis & Giuseppina Migliore, 2018. "Innovation strategies geared toward the circular economy: A case study of the organic olive-oil industry," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2018(1), pages 137-158.
    2. Claudia Aparecida De Mattos & Thiago Lourenço Meira De Albuquerque, 2018. "Enabling Factors and Strategies for the Transition Toward a Circular Economy (CE)," Sustainability, MDPI, vol. 10(12), pages 1-18, December.
    3. Walter R. Stahel, 2016. "The circular economy," Nature, Nature, vol. 531(7595), pages 435-438, March.
    4. Malinauskaite, J. & Jouhara, H. & Czajczyńska, D. & Stanchev, P. & Katsou, E. & Rostkowski, P. & Thorne, R.J. & Colón, J. & Ponsá, S. & Al-Mansour, F. & Anguilano, L. & Krzyżyńska, R. & López, I.C. & , 2017. "Municipal solid waste management and waste-to-energy in the context of a circular economy and energy recycling in Europe," Energy, Elsevier, vol. 141(C), pages 2013-2044.
    5. Roberto Bermejo, 2014. "Handbook for a Sustainable Economy," Springer Books, Springer, edition 127, number 978-94-017-8981-3, December.
    6. Joan Manuel F. Mendoza & Maria Sharmina & Alejandro Gallego-Schmid & Graeme Heyes & Adisa Azapagic, 2017. "Integrating Backcasting and Eco-Design for the Circular Economy: The BECE Framework," Journal of Industrial Ecology, Yale University, vol. 21(3), pages 526-544, June.
    7. Peter Lacy & Jakob Rutqvist, 2015. "Waste to Wealth," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-53070-7, October.
    8. Ruth Mugge, 2018. "Product Design and Consumer Behaviour in a Circular Economy," Sustainability, MDPI, vol. 10(10), pages 1-4, October.
    9. Mateusz Lewandowski, 2016. "Designing the Business Models for Circular Economy—Towards the Conceptual Framework," Sustainability, MDPI, vol. 8(1), pages 1-28, January.
    10. Diaz Lopez, Fernando J. & Bastein, Ton & Tukker, Arnold, 2019. "Business Model Innovation for Resource-efficiency, Circularity and Cleaner Production: What 143 Cases Tell Us," Ecological Economics, Elsevier, vol. 155(C), pages 20-35.
    11. Marco Marconi & Michele Germani & Marco Mandolini & Claudio Favi, 2019. "Applying data mining technique to disassembly sequence planning: a method to assess effective disassembly time of industrial products," International Journal of Production Research, Taylor & Francis Journals, vol. 57(2), pages 599-623, January.
    12. Robert Perey & Suzanne Benn & Renu Agarwal & Melissa Edwards, 2018. "The place of waste: Changing business value for the circular economy," Business Strategy and the Environment, Wiley Blackwell, vol. 27(5), pages 631-642, July.
    13. Koen Frenken, 2017. "Political Economies and Environmental Futures for the Sharing Economy," Innovation Studies Utrecht (ISU) working paper series 17-01, Utrecht University, Department of Innovation Studies, revised Feb 2017.
    14. Daniela Cordova-Pizarro & Ismael Aguilar-Barajas & David Romero & Ciro A. Rodriguez, 2019. "Circular Economy in the Electronic Products Sector: Material Flow Analysis and Economic Impact of Cellphone E-Waste in Mexico," Sustainability, MDPI, vol. 11(5), pages 1-18, March.
    15. Tévécia Ronzon & Robert M’Barek, 2018. "Socioeconomic Indicators to Monitor the EU’s Bioeconomy in Transition," Sustainability, MDPI, vol. 10(6), pages 1-22, May.
    16. Luis Miguel Fonseca & José Pedro Domingues & Maria Teresa Pereira & Florinda Figueiredo Martins & Dominik Zimon, 2018. "Assessment of Circular Economy within Portuguese Organizations," Sustainability, MDPI, vol. 10(7), pages 1-24, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lee, Sir Yee & Hu, Jiayao & Lim, Ming K, 2021. "Maximising the circular economy and sustainability outcomes: An end-of-life tyre recycling outlets selection model," International Journal of Production Economics, Elsevier, vol. 232(C).
    2. Daniel Holzer & Claudia Mair-Bauernfeind & Michael Kriechbaum & Romana Rauter & Tobias Stern, 2023. "Different but the Same? Comparing Drivers and Barriers for Circular Economy Innovation Systems in Wood- and Plastic-Based Industries," Circular Economy and Sustainability, Springer, vol. 3(2), pages 983-1011, June.
    3. Simone Franzò & Andrea Urbinati & Davide Chiaroni & Vittorio Chiesa, 2021. "Unravelling the design process of business models from linear to circular: An empirical investigation," Business Strategy and the Environment, Wiley Blackwell, vol. 30(6), pages 2758-2772, September.
    4. Roberta De Angelis, 2022. "Circular economy business models as resilient complex adaptive systems," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2245-2255, July.
    5. María del Mar Alonso‐Almeida & José Miguel Rodríguez‐Antón & Llorenç Bagur‐Femenías & Jordi Perramon, 2020. "Sustainable development and circular economy: The role of institutional promotion on circular consumption and market competitiveness from a multistakeholder engagement approach," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2803-2814, September.
    6. Ida K. Rovanto & Anu Bask, 2021. "Systemic circular business model application at the company, supply chain and society levels—A view into circular economy native and adopter companies," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1153-1173, February.
    7. Siri Willskytt, 2021. "Design of Consumables in a Resource-Efficient Economy—A Literature Review," Sustainability, MDPI, vol. 13(3), pages 1-26, January.
    8. Anton Atno Parluhutan Sinaga & Sunday Ade Sitorus, 2023. "The Role of Consumer Attitude and Renewable Energy towards Environmental Friendly Policies in the Intention to Comply With the Paid Plastic Environmental Friendly Policy," International Journal of Energy Economics and Policy, Econjournals, vol. 13(1), pages 14-21, January.
    9. Augusto Bianchini & Jessica Rossi & Marco Pellegrini, 2019. "Overcoming the Main Barriers of Circular Economy Implementation through a New Visualization Tool for Circular Business Models," Sustainability, MDPI, vol. 11(23), pages 1-33, November.
    10. Ghulamullah Maitlo & Imran Ali & Hubdar Ali Maitlo & Safdar Ali & Imran Nazir Unar & Muhammad Bilal Ahmad & Darya Khan Bhutto & Ramesh Kumar Karmani & Shamim ur Rehman Naich & Raja Umer Sajjad & Sikan, 2022. "Plastic Waste Recycling, Applications, and Future Prospects for a Sustainable Environment," Sustainability, MDPI, vol. 14(18), pages 1-27, September.
    11. Fernando E. Garcia-Muiña & Rocío González-Sánchez & Anna Maria Ferrari & Lucrezia Volpi & Martina Pini & Cristina Siligardi & Davide Settembre-Blundo, 2019. "Identifying the Equilibrium Point between Sustainability Goals and Circular Economy Practices in an Industry 4.0 Manufacturing Context Using Eco-Design," Social Sciences, MDPI, vol. 8(8), pages 1-22, August.
    12. Abderahman Rejeb & Karim Rejeb & Suhaiza Zailani & Yasanur Kayikci & John G. Keogh, 2023. "Examining Knowledge Diffusion in the Circular Economy Domain: a Main Path Analysis," Circular Economy and Sustainability, Springer, vol. 3(1), pages 125-166, March.
    13. Julian Kirchherr & Andrea Urbinati & Kris Hartley, 2023. "Circular economy: A new research field?," Journal of Industrial Ecology, Yale University, vol. 27(5), pages 1239-1251, October.
    14. Carla Rodriguez-Sanchez & Ricardo Sellers-Rubio, 2020. "Sustainability in the Beverage Industry: A Research Agenda from the Demand Side," Sustainability, MDPI, vol. 13(1), pages 1-10, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Piera Centobelli & Roberto Cerchione & Davide Chiaroni & Pasquale Del Vecchio & Andrea Urbinati, 2020. "Designing business models in circular economy: A systematic literature review and research agenda," Business Strategy and the Environment, Wiley Blackwell, vol. 29(4), pages 1734-1749, May.
    2. Marcos Ferasso & Tatiana Beliaeva & Sascha Kraus & Thomas Clauss & Domingo Ribeiro‐Soriano, 2020. "Circular economy business models: The state of research and avenues ahead," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3006-3024, December.
    3. Simone Franzò & Andrea Urbinati & Davide Chiaroni & Vittorio Chiesa, 2021. "Unravelling the design process of business models from linear to circular: An empirical investigation," Business Strategy and the Environment, Wiley Blackwell, vol. 30(6), pages 2758-2772, September.
    4. Md. Abdul Moktadir & Anil Kumar & Syed Mithun Ali & Sanjoy Kumar Paul & Razia Sultana & Jafar Rezaei, 2020. "Critical success factors for a circular economy: Implications for business strategy and the environment," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3611-3635, December.
    5. Gilbert Silvius & Aydan Ismayilova & Vicente Sales-Vivó & Micol Costi, 2021. "Exploring Barriers for Circularity in the EU Furniture Industry," Sustainability, MDPI, vol. 13(19), pages 1-25, October.
    6. Lucas Becerra & Sebastián Carenzo & Paula Juarez, 2020. "When Circular Economy Meets Inclusive Development. Insights from Urban Recycling and Rural Water Access in Argentina," Sustainability, MDPI, vol. 12(23), pages 1-21, November.
    7. Ida K. Rovanto & Anu Bask, 2021. "Systemic circular business model application at the company, supply chain and society levels—A view into circular economy native and adopter companies," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1153-1173, February.
    8. Florian Lüdeke‐Freund & Stefan Gold & Nancy M. P. Bocken, 2019. "A Review and Typology of Circular Economy Business Model Patterns," Journal of Industrial Ecology, Yale University, vol. 23(1), pages 36-61, February.
    9. Sven Kevin van Langen & Renato Passaro, 2021. "The Dutch Green Deals Policy and Its Applicability to Circular Economy Policies," Sustainability, MDPI, vol. 13(21), pages 1-17, October.
    10. Henner Gimpel & Valerie Graf-Drasch & Alexander Kammerer & Maximilian Keller & Xinyi Zheng, 2020. "When does it pay off to integrate sustainability in the business model? – A game-theoretic analysis," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 699-716, December.
    11. Karel Diéguez-Santana & Liliana B. Sarduy-Pereira & Neyfe Sablón-Cossío & Horacio Bautista-Santos & Fabiola Sánchez-Galván & Sebastiana del Monserrate Ruíz Cedeño, 2022. "Evaluation of the Circular Economy in a Pitahaya Agri-Food Chain," Sustainability, MDPI, vol. 14(5), pages 1-17, March.
    12. Tomasz Rokicki & Aleksandra Perkowska & Bogdan Klepacki & Hubert Szczepaniuk & Edyta Karolina Szczepaniuk & Stanisław Bereziński & Paulina Ziółkowska, 2020. "The Importance of Higher Education in the EU Countries in Achieving the Objectives of the Circular Economy in the Energy Sector," Energies, MDPI, vol. 13(17), pages 1-17, August.
    13. Carlos F. A. Arranz & Caleb Kwong & Vania Sena, 2023. "The effect of consumption and production policies on circular economy business models: A machine learning approach," Journal of Industrial Ecology, Yale University, vol. 27(4), pages 1089-1104, August.
    14. Fernandez de Arroyabe, J.C. & Arranz, N. & Schumann, M. & Arroyabe, M.F., 2021. "The development of CE business models in firms: The role of circular economy capabilities," Technovation, Elsevier, vol. 106(C).
    15. Daniel Guzzo & Adriana Hofmann Trevisan & Marcia Echeveste & Janaina Mascarenhas Hornos Costa, 2019. "Circular Innovation Framework: Verifying Conceptual to Practical Decisions in Sustainability-Oriented Product-Service System Cases," Sustainability, MDPI, vol. 11(12), pages 1-29, June.
    16. Ipek Kazancoglu & Muhittin Sagnak & Sachin Kumar Mangla & Yigit Kazancoglu, 2021. "Circular economy and the policy: A framework for improving the corporate environmental management in supply chains," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 590-608, January.
    17. Omar Alhawari & Usama Awan & M. Khurrum S. Bhutta & M. Ali Ülkü, 2021. "Insights from Circular Economy Literature: A Review of Extant Definitions and Unravelling Paths to Future Research," Sustainability, MDPI, vol. 13(2), pages 1-22, January.
    18. Abbate, Stefano & Centobelli, Piera & Cerchione, Roberto, 2023. "From Fast to Slow: An Exploratory Analysis of Circular Business Models in the Italian Apparel Industry," International Journal of Production Economics, Elsevier, vol. 260(C).
    19. Maria Rosa De Giacomo & Raimund Bleischwitz, 2020. "Business models for environmental sustainability: Contemporary shortcomings and some perspectives," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3352-3369, December.
    20. Nadia Preghenella & Cinzia Battistella, 2021. "Exploring business models for sustainability: A bibliographic investigation of the literature and future research directions," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2505-2522, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:13:p:3650-:d:245186. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.