An Empirical Study on Optimal Strategies of Industry-University-Institute Green Innovation with Subsidy

With the increasing awareness of environmental protection and the complexity and rapid change of technological innovation, more and more enterprises seek to develop and research (R&D) institutions to cooperate with green innovation. In order to promote the cooperation efficiency of green innovation, this paper develops a multi-stage game model to analyze the optimal strategies of the enterprise, the university and the policy-maker with consumer learning and government subsidy. Then the paper compares the difference of optimal subsidy between the single-stage green innovation cooperation and the multi-stage green innovation cooperation. The research shows that consumers’ initial learning factors and green innovation cooperation cycle have a significant impact on the optimal input level of the enterprise and the university and also have a significant impact on the optimal subsidy of the government. The specific government subsidy and subsidy ratio depend on the comprehensive role of consumer learning factors and the green innovation cooperation cycle. In the end, we propose that the government should subsidize the university at times when the initial consumer learning factor is low; the government subsidy should be properly lagged when the initial consumer learning factor is high.