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Evaluating International Tourists’ Perceptions on Cultural Distance and Recreation Demand

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  • Chun-Hung Lee

    (Department of Natural Resources and Environmental Studies, National Dong Hwa University, No. 1, Sec. 2, Da Hsueh Rd, Hualien 97401, Taiwan)

  • Han-Shen Chen

    (Department of Health Diet and Industry Management, Chung Shan Medical University, No. 110, Sec. 1, Jianguo N. Rd., Taichung City 40201, Taiwan
    Department of Medical Management, Chung Shan Medical University Hospital, No. 110, Sec. 1, Jianguo N. Rd., Taichung City 40201, Taiwan)

  • Gwo-Bao Liou

    (School of Liberal Education, Shin Chien University Kaoshiung Campus, No. 200, University Rd., Neiman Dist., Kaoshiung City 845, Taiwan)

  • Bi-Kun Tsai

    (Graduate Institute of Bio-Industry Management, National Chung Hsing University, 145 Xingda Rd., South Dist., Taichung City 40227, Taiwan)

  • Chi-Ming Hsieh

    (International Bachelor Program of Agribusiness, National Chung Hsing University, 145 Xingda Rd., South Dist., Taichung City 40227, Taiwan)

Abstract

This study employed the travel cost method (TCM) to establish the on-site Poisson model to measure differences in the recreation benefits of Chinese inbound tourists based on the identified cultural distance clusters. Four clusters among the extracted factors of delineated perceptions on cultural distance were identified through the cluster analysis. This study finds that: (1) among four identified cognitive factors of the cultural distance, “social environment” and “personal relationship” were found to be more important than “living arrangement” and “verbal communication” factors; (2) the four cultural distance clusters differ significantly in terms of perceptions on the cultural distance; (3) the economic benefits of culture and heritage tourism ranged between US$4733 to US$6740 for average annual Chinese visitor numbers to Taiwan; (4) the “similar living habits” cluster had higher recreation benefits than the other three cultural distance clusters. The government and travel industries should pay attention to target segments in order to enhance the cultural heritage experience, by delivering an appropriate quality of service to match visitors’ needs and living habits, which in turn, impacts their revisit intent.

Suggested Citation

  • Chun-Hung Lee & Han-Shen Chen & Gwo-Bao Liou & Bi-Kun Tsai & Chi-Ming Hsieh, 2018. "Evaluating International Tourists’ Perceptions on Cultural Distance and Recreation Demand," Sustainability, MDPI, vol. 10(12), pages 1-14, November.
  • Handle: RePEc:gam:jsusta:v:10:y:2018:i:12:p:4360-:d:184888
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    References listed on IDEAS

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    1. Clark, Timothy & Pugh, Derek S., 2001. "Foreign country priorities in the internationalization process: a measure and an exploratory test on British firms," International Business Review, Elsevier, vol. 10(3), pages 285-303, June.
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    Cited by:

    1. Tsung-Hung Lee & Chung-Jen Fu & Mei-Hsiang Chen, 2023. "Elucidating International Travelers’ Tourism Image of Taiwan: A Qualitative Approach," Sustainability, MDPI, vol. 15(3), pages 1-16, January.
    2. Roberto Pierdicca & Marina Paolanti & Roberto Bacchiani & Roberto de Leo & Bruno Bisceglia & Emanuele Frontoni, 2019. "Accurate Modeling of the Microwave Treatment of Works of Art," Sustainability, MDPI, vol. 11(6), pages 1-19, March.
    3. Boyang Xu & Daxin Dong, 2020. "Evaluating the Impact of Air Pollution on China’s Inbound Tourism: A Gravity Model Approach," Sustainability, MDPI, vol. 12(4), pages 1-21, February.

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