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Tourists' strategies: An acculturation approach

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  • Rasmi, Sarah
  • Ng, SiewImm
  • Lee, Julie A.
  • Soutar, Geoff N.

Abstract

Acculturation theory has been widely used to understand and explain migrant and sojourner adaptation. However, it has yet to be examined in a tourist context. We extended the literature by evaluating the applicability of Berry's (1997) bidimensional acculturation model to a sample of 668 recent and prospective international travelers from China (n=205), Germany (n=201), and the United States (n=262). Our results suggested that the acculturation model can be extended to tourist contexts and used for segmentation purposes. Specifically, tourists' acculturation strategies were associated with their preferences for home culture maintenance and host culture immersion, as well as behavioral, holiday, and activity preferences. Ethnocentrism and uncertainty avoidance were also found to vary as a function of tourists' acculturation strategy.

Suggested Citation

  • Rasmi, Sarah & Ng, SiewImm & Lee, Julie A. & Soutar, Geoff N., 2014. "Tourists' strategies: An acculturation approach," Tourism Management, Elsevier, vol. 40(C), pages 311-320.
    • Handle: RePEc:eee:touman:v:40:y:2014:i:c:p:311-320
    DOI: 10.1016/j.tourman.2013.07.006
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    References listed on IDEAS

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    Cited by:

    1. Fan, Daisy X.F. & Zhang, Hanqin Qiu & Jenkins, Carson L. & Tavitiyaman, Pimtong, 2017. "Tourist typology in social contact: An addition to existing theories," Tourism Management, Elsevier, vol. 60(C), pages 357-366.
    2. Jenni Soo-Hee Lee & Jinsoo Hwang, 2022. "The Determinants of Visit Intention for Chinese Residents in the Michigan, United States: An Empirical Analysis Performed Through PLS-SEM," SAGE Open, , vol. 12(3), pages 21582440221, August.
    3. Li, Chunqing & Guo, Shuojia & Wang, ChengLu & Zhang, Jieli, 2019. "Veni, vidi, vici: The impact of social media on virtual acculturation in tourism context," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 513-522.
    4. Canavan, Brendan, 2016. "Tourism culture: Nexus, characteristics, context and sustainability," Tourism Management, Elsevier, vol. 53(C), pages 229-243.
    5. Ami Choi & Ingrid E Schneider, 2023. "Acculturation and tourist stress among US Korean immigrant leisure travelers," Journal of International Migration and Integration, Springer, vol. 24(3), pages 1159-1174, September.
    6. Malik, Muhammad Yousaf & Latif, Kashmala, 2021. "Impact of outbound tourism on outward FDI," Annals of Tourism Research, Elsevier, vol. 91(C).
    7. Rafael Robina-Ramírez & Marcelo Sánchez-Oro & Mª Teresa Cabezas-Hernández & Margarita Calleja-Aldana, 2020. "Host and Guest Social Exchange in Developing Tourist Sites: The Case of the International Tagus Natural Park," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    8. Halpern, Nigel & Mwesiumo, Deodat & Budd, Thomas & Suau-Sanchez, Pere & Bråthen, Svein, 2021. "Segmentation of passenger preferences for using digital technologies at airports in Norway," Journal of Air Transport Management, Elsevier, vol. 91(C).

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