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Market Cultivation of Electric Vehicles in China: A Survey Based on Consumer Behavior

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  • Shuxia Yang

    (Beijing Key Laboratory of New Energy and Low-Carbon Development, North China Electric Power University, Beijing 102206, China
    School of Economics and Management, North China Electric Power University, Beijing 102206, China)

  • Di Zhang

    (School of Economics and Management, North China Electric Power University, Beijing 102206, China)

  • Jing Fu

    (School of Economics and Management, North China Electric Power University, Beijing 102206, China)

  • Shujing Fan

    (Kunming Power Supply Bureau, Kunming 650000, China)

  • Yu Ji

    (School of Economics and Management, North China Electric Power University, Beijing 102206, China)

Abstract

Faced with increasingly serious environmental problems, promoting EVs (electric vehicles) has become an important means of sustainable development. In 2017, EV sales accounted for more than half of the world’s total. Although the speed of development is fast, the ownership remains low. In 2017, the market share of EVs in China was only 2.7%. At present, there are few studies on the promotion of EVs. This study seeks to contribute to the organic combination of consumer behavioral characteristics and EV market cultivation. Based on the analysis of relevant research at home and abroad, the consumer behavior of EVs is investigated and the factor analysis is used to simplify the feature categories, in order to obtain consumers’ behavior characteristics of EVs. According to the characteristics of consumer behavior of EVs, suggestions are put forward to cultivate EV market from the aspects of existent technology and potential future technology of EVs.

Suggested Citation

  • Shuxia Yang & Di Zhang & Jing Fu & Shujing Fan & Yu Ji, 2018. "Market Cultivation of Electric Vehicles in China: A Survey Based on Consumer Behavior," Sustainability, MDPI, vol. 10(11), pages 1-23, November.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:11:p:4056-:d:180749
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    Cited by:

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    2. Wang, Yaxian & Zhao, Zhenli & Baležentis, Tomas, 2023. "Benefit distribution in shared private charging pile projects based on modified Shapley value," Energy, Elsevier, vol. 263(PB).
    3. Shuxia Yang & Ruoyang Li & Jialin Li, 2020. "“Separation of Vehicle and Battery” of Private Electric Vehicles and Customer Delivered Value: Based on the Attempt of 2 Chinese EV Companies," Sustainability, MDPI, vol. 12(5), pages 1-22, March.
    4. Jui-Che Tu & Chun Yang, 2019. "Key Factors Influencing Consumers’ Purchase of Electric Vehicles," Sustainability, MDPI, vol. 11(14), pages 1-22, July.
    5. Wei Wei & Ming Cao & Qianling Jiang & Sheng-Jung Ou & Hong Zou, 2020. "What Influences Chinese Consumers’ Adoption of Battery Electric Vehicles? A Preliminary Study Based on Factor Analysis," Energies, MDPI, vol. 13(5), pages 1-15, February.
    6. Secinaro, Silvana & Calandra, Davide & Lanzalonga, Federico & Ferraris, Alberto, 2022. "Electric vehicles’ consumer behaviours: Mapping the field and providing a research agenda," Journal of Business Research, Elsevier, vol. 150(C), pages 399-416.
    7. Yongjing Li & Wenhui Pei & Qi Zhang, 2022. "Improved Whale Optimization Algorithm Based on Hybrid Strategy and Its Application in Location Selection for Electric Vehicle Charging Stations," Energies, MDPI, vol. 15(19), pages 1-25, September.
    8. Shuxia Yang & Yu Ji & Di Zhang & Jing Fu, 2019. "Equilibrium between Road Traffic Congestion and Low-Carbon Economy: A Case Study from Beijing, China," Sustainability, MDPI, vol. 11(1), pages 1-22, January.
    9. Wang, Kai-Hua & Su, Chi-Wei & Xiao, Yidong & Liu, Lu, 2022. "Is the oil price a barometer of China's automobile market? From a wavelet-based quantile-on-quantile regression perspective," Energy, Elsevier, vol. 240(C).

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