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Capturing the Bigger Picture? Applying Text Analytics to Foster Open Innovation Processes for Sustainability-Oriented Innovation

Author

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  • Peter Wehnert

    (Corporate Sustainability Management, Friedrich-Alexander University Erlangen-Nürnberg, Findelgasse 7, 90402 Nuremberg, Germany)

  • Christoph Kollwitz

    (Business Information Systems I, Chemnitz University of Technology, Thüringer Weg 7, 09126 Chemnitz, Germany)

  • Christofer Daiberl

    (Information Systems—Innovation and Value Creation, Friedrich-Alexander University Erlangen-Nürnberg, Lange Gasse 20, 90403 Nuremberg, Germany)

  • Barbara Dinter

    (Business Information Systems I, Chemnitz University of Technology, Thüringer Weg 7, 09126 Chemnitz, Germany)

  • Markus Beckmann

    (Corporate Sustainability Management, Friedrich-Alexander University Erlangen-Nürnberg, Findelgasse 7, 90402 Nuremberg, Germany)

Abstract

In open innovation initiatives for sustainability-oriented innovations, it is indispensable to have a wide array of engaging stakeholders. Yet, as not all relevant actors are able or willing to participate, important opinions can go unnoticed. Due to such stakeholder selection effects, aspects of high relevance may remain uncaptured. To address this issue, we first define the concept of silent stakeholders and relate it to sustainability-oriented innovations. We then discuss the new approach of employing analytical methods to examine existing sources outside the innovation process for silent stakeholder opinions. For this purpose, we conduct an action research study demonstrating how to examine broad discourse data with text analytics for an open innovation project aiming to create a sustainability-oriented innovation. To this end, we develop an approach for the efficient integration of external sources in open innovation processes. We find that text analytics of broad discourse data can particularly support the orientation and idea generation phase for sustainability-oriented innovation. Furthermore, we identify possibilities for the application of further data mining methods to complement open innovation approaches along the innovation process. Building on that, we propose an integrated framework. Hence, we add to the literature on stakeholder participation, analytical methods and innovation management, as well as sustainability-oriented innovation.

Suggested Citation

  • Peter Wehnert & Christoph Kollwitz & Christofer Daiberl & Barbara Dinter & Markus Beckmann, 2018. "Capturing the Bigger Picture? Applying Text Analytics to Foster Open Innovation Processes for Sustainability-Oriented Innovation," Sustainability, MDPI, vol. 10(10), pages 1-24, October.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:10:p:3710-:d:176016
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    References listed on IDEAS

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    2. Diego Corrales-Garay & Eva-María Mora-Valentín & Marta Ortiz-de-Urbina-Criado, 2020. "Entrepreneurship Through Open Data: An Opportunity for Sustainable Development," Sustainability, MDPI, vol. 12(12), pages 1-25, June.
    3. Anastasia O. Ljovkina & David L. Dusseault & Olga V. Zaharova & Yury Klochkov, 2019. "Managing Innovation Resources in Accordance with Sustainable Development Ethics: Typological Analysis," Resources, MDPI, vol. 8(2), pages 1-17, April.
    4. Grigorescu Adriana & Maer Matei Monica Mihaela & Mocanu Cristina & Zamfir Ana-Maria, 2019. "Key drivers and skills need for innovative companies focused on sustainability," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 717-727, May.
    5. Sunyoung Park, 2019. "Identification of Overall Innovation Behavior by Using a Decision Tree: The Case of a Korean Manufacturer," Sustainability, MDPI, vol. 11(22), pages 1-54, November.

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