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A sensemaking approach to trade‐offs and synergies between human and ecological elements of corporate sustainability

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  • Tamsin Angus‐Leppan
  • Suzanne Benn
  • Louise Young

Abstract

This paper considers the complex relationships between the human and ecological elements of sustainability that exist in the minds of stakeholders and argues that a sensemaking approach allows these to be better understood and compared. This is supported by the results of a study, set in a financial institution, exploring the relationships between these non‐financial elements of corporate sustainability. The viewpoints of middle management, branch and contact centre employees, executives, a community consultative council, suppliers and a community partner of a large Australian bank obtained in in‐depth interviews are analysed and compared utilizing an innovative methodology of semantic analysis. We find that these stakeholders' perceptions of the human–ecological relationship differ by group, containing different mixes of trade‐offs and synergies between the non‐financial elements of corporate sustainability. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

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  • Tamsin Angus‐Leppan & Suzanne Benn & Louise Young, 2010. "A sensemaking approach to trade‐offs and synergies between human and ecological elements of corporate sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 19(4), pages 230-244, May.
    • Handle: RePEc:bla:bstrat:v:19:y:2010:i:4:p:230-244
    DOI: 10.1002/bse.675
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    References listed on IDEAS

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    4. Karl E. Weick & Kathleen M. Sutcliffe & David Obstfeld, 2005. "Organizing and the Process of Sensemaking," Organization Science, INFORMS, vol. 16(4), pages 409-421, August.
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