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Putting Fairness into the Gig Economy: Delivery Cooperatives as Alternatives to Corporate Platforms

Author

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  • Ernest Cañada

    (Department of Geography, University of the Balearic Islands, 07122 Palma, Spain
    Investigation and Communication for Development, Alba Sud Research Institute, 08005 Barcelona, Spain)

  • Carla Izcara

    (Investigation and Communication for Development, Alba Sud Research Institute, 08005 Barcelona, Spain)

  • María José Zapata Campos

    (School of Business, Economics and Law, University of Gothenburg, 405 30 Gothenburg, Sweden)

Abstract

Since the COVID-19 pandemic began, platform capitalism has expanded greatly in the delivery sector. The consolidation of an oligopoly controlled by a few corporate platforms has led to precarious working conditions for “gig economy” workers. Increasing protests and strikes have led to the reform of labour directives and to the emergence of alternative ways of organising work through platform cooperatives. This article examines how these emergent platform cooperatives are mobilised and their challenges and implications. Barcelona, the cradle of many platform economy and delivery sector start-ups, is a critical case for examining the recent birth of alternative delivery cooperatives. This article is informed by the cases of three cooperatives, organised by those working as riders, providing delivery services in the city of Barcelona: Mensakas, Les Mercedes, and 2GoDelivery. The paper shows how the embeddedness of these nascent platform cooperatives in favourable governance arrangements, a supportive social and solidarity movement, the knowledge and experience of workers, and the territory where the cooperatives are embedded are essential for their creation. This multi-layered embeddedness is necessary, but not sufficient, to explain how platform cooperatives thrive. The study concludes that the agency of platform workers, who triggered this transformation, was essential for the emergence of alternative ways of organising work in the platform economy.

Suggested Citation

  • Ernest Cañada & Carla Izcara & María José Zapata Campos, 2023. "Putting Fairness into the Gig Economy: Delivery Cooperatives as Alternatives to Corporate Platforms," Societies, MDPI, vol. 13(3), pages 1-19, March.
    • Handle: RePEc:gam:jsoctx:v:13:y:2023:i:3:p:68-:d:1096090
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    References listed on IDEAS

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    1. María José Zapata Campos, 2024. "The Expansion of Alternative Forms of Organizing Integration: Imitation, Bricolage, and an Ethic of Care in Migrant Women’s Cooperatives," Journal of Business Ethics, Springer, vol. 194(4), pages 809-824, November.

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