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Mitigating Visual Ageism in Digital Media: Designing for Dynamic Diversity to Enhance Communication Rights for Senior Citizens

Author

Listed:
  • Loredana Ivan

    (Communication Department, National University of Political Studies and Public Administration, 012244 Bucharest, Romania)

  • Eugène Loos

    (School of Governance Utrecht University, 3511 ZC Utrecht, The Netherlands)

  • George Tudorie

    (Communication Department, National University of Political Studies and Public Administration, 012244 Bucharest, Romania)

Abstract

This paper advocates for the importance of visual communication rights for older people to avoid “visual ageism,” described as media practices of visually underrepresenting older people or misrepresenting them in a prejudiced way. It aims to present a set of policy recommendations using “designing for dynamic diversity” as the leading principle. By discussing studies about the ways older people are visual represented in digital media content, the paper shows how visual communication rights for older people could help to fight “visual ageism.” It also pleads for collaborative ways to create digital visual content “together with” older people and not “for” them. Moreover, the paper makes a plea for empowering senior citizens by advocating their right of having a voice about the manner in which they are visually represented and enhancing their power to influence specifically the images representing them.

Suggested Citation

  • Loredana Ivan & Eugène Loos & George Tudorie, 2020. "Mitigating Visual Ageism in Digital Media: Designing for Dynamic Diversity to Enhance Communication Rights for Senior Citizens," Societies, MDPI, vol. 10(4), pages 1-13, October.
    • Handle: RePEc:gam:jsoctx:v:10:y:2020:i:4:p:76-:d:422318
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    References listed on IDEAS

    as
    1. Erdman Palmore, 2015. "Ageism Comes of Age," The Journals of Gerontology: Series B, The Gerontological Society of America, vol. 70(6), pages 873-875.
    2. Mary Ellen Stone & Jielu Lin & Dale Dannefer & Jessica A. Kelley-Moore, 2017. "The Continued Eclipse of Heterogeneity in Gerontological Research," The Journals of Gerontology: Series B, The Gerontological Society of America, vol. 72(1), pages 162-167.
    3. Becca R. Levy, 2003. "Mind Matters: Cognitive and Physical Effects of Aging Self-Stereotypes," The Journals of Gerontology: Series B, The Gerontological Society of America, vol. 58(4), pages 203-211.
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