Corporate Propensity for Long-Term Donations to Non-Profit Organisations: An Exploratory Study in Portugal
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Cited by:
- Jesús García-Madariaga & Pamela Simón Sandoval & Ingrit Moya Burgos, 2024. "How brand familiarity influences advertising effectiveness of non-profit organizations," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(2), pages 279-293, June.
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Keywords
NGO sustainability; corporate donations; fundraising; long-term donations; non-profit marketing; business–third sector partnerships;All these keywords.
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