Augmented Reality Marketing in Malaysia—Future Scenarios
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- Jung, Timothy & Chung, Namho & Leue, M. Claudia, 2015. "The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park," Tourism Management, Elsevier, vol. 49(C), pages 75-86.
- Javornik, Ana, 2016. "Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 252-261.
- Rese, Alexandra & Baier, Daniel & Geyer-Schulz, Andreas & Schreiber, Stefanie, 2017. "How augmented reality apps are accepted by consumers: A comparative analysis using scales and opinions," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 306-319.
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- Rauschnabel, Philipp A. & Felix, Reto & Hinsch, Chris, 2019. "Augmented reality marketing: How mobile AR-apps can improve brands through inspiration," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 43-53.
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Keywords
augmented reality (AR); STEEPV; marketing; foresight;All these keywords.
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