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The Role of Social Media Motivation in Enhancing Social Responsibility

Author

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  • Islam Habis Mohammad Hatamleh

    (Department of Media and Communication Technology, Faculty of Arts and Languages, Jadara University, Irbid 21110, Jordan)

  • Rahima Aissani

    (Mass Communication Department, Al Ain University, Abu Dhabi P.O. Box 64141Al, United Arab Emirates)

  • Raneem Farouq Suleiman Alduwairi

    (Department of Media and Communication Technology, Faculty of Arts and Languages, Jadara University, Irbid 21110, Jordan)

Abstract

This study explores the impact of social media platforms on enhancing social responsibility, employing a rigorous research framework based on the Uses and Gratifications Theory. We developed and tested a model to investigate how motivations for using social media influence social responsibility. A quantitative methodology was utilized, analyzing data from a sample of 520 participants using SmartPLS 4. The findings reveal various social media motivations—specifically information seeking, information sharing, self-status, social interaction, entertainment, being fashionable, and relaxation—significantly and positively impact social responsibility. The results underscore the constructive role of social media motivations in fostering social responsibility. They also suggest that further investigations into additional dimensions could provide deeper insights into how digital media might be leveraged to benefit society more broadly and enhance the concept of social responsibility. This study contributes to the expanding discourse on digital media’s potential to effect positive societal change.

Suggested Citation

  • Islam Habis Mohammad Hatamleh & Rahima Aissani & Raneem Farouq Suleiman Alduwairi, 2024. "The Role of Social Media Motivation in Enhancing Social Responsibility," Social Sciences, MDPI, vol. 13(8), pages 1-14, August.
    • Handle: RePEc:gam:jscscx:v:13:y:2024:i:8:p:409-:d:1451315
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    References listed on IDEAS

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    1. Buzeta, Cristian & De Pelsmacker, Patrick & Dens, Nathalie, 2020. "Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs)," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 79-98.
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