Social Media’s Role in Achieving Marketing Goals in Iran during the COVID-19 Pandemic
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- Sheth, Jagdish, 2020. "Impact of Covid-19 on consumer behavior: Will the old habits return or die?," Journal of Business Research, Elsevier, vol. 117(C), pages 280-283.
- Wang, Yonggui & Hong, Aoran & Li, Xia & Gao, Jia, 2020. "Marketing innovations during a global crisis: A study of China firms’ response to COVID-19," Journal of Business Research, Elsevier, vol. 116(C), pages 214-220.
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Keywords
social media; pandemic; marketing; social media analysis; COVID-19;All these keywords.
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