Evaluate the Causal Relations among the Criteria in Successful CSR Practices

With the growing awareness of Corporate Social Responsibility (CSR), increasingly more companies are becoming aware that business cannot be limited to just maximizing stakeholders’ profit. An enterprise should include social responsibility to protect the environment and develop people’s talents. Maintaining business competitive power and sustainability while bringing contributions to society has become the new corporate performance target. In Taiwan, the hi-tech industry is an important economics index. Although some hi-tech companies have executed CSR, many of them have not. The reason is mainly due to not knowing how to begin executing CSR or they do not know the proper strategy. This study used the hi-tech industry as the sample for a Decision-Making Trial and Evaluation Laboratory (DEMATEL) to analyze the CSR key factors and strategy. The result confirms that business leaders should start from the “Environment” and focus on “building a green supply chain”, “protecting stakeholders’ rights and interests” and “building enterprise CSR culture” as the strategy to execute CSR.