IDEAS home Printed from https://ideas.repec.org/a/gam/jjrfmx/v13y2020i10p238-d426400.html
   My bibliography  Save this article

Tools of Information and Communication Technologies in Ecological Marketing under Conditions of Sustainable Development in Industrial Regions (Through Examples of Poland and Ukraine)

Author

Listed:
  • Aleksandra Kuzior

    (Department of Applied Social Sciences, Faculty of Organization and Management, Silesian University of Technology, 41-800 Zabrze, Poland)

  • Alla Lobanova

    (Department of Applied Social Sciences, Faculty of Organization and Management, Silesian University of Technology, 41-800 Zabrze, Poland)

Abstract

This scientific work analyzes the current state and problems of implementing the concept of sustainable development in industrial regions, in particular, in Poland and Ukraine. Emphasis is placed on slowing down the implementation of the main provisions of this doctrine, in particular, the violation of environmental requirements and non-compliance with ecological standards by industrial enterprises. The aim of the article is to find effective innovative tools for intensifying the process of implementing the strategy of sustainable development in industrial regions. The paper uses theoretical methods—analysis and synthesis, formalization, hypothetical-deductive modeling, mental modeling, systematization and generalization—as well as empirical: observation, description and comparison. The main result of the work is the substantiation of the scientific idea that the implementation of a sustainable development strategy in industrial regions is possible by intensifying the process of ecological marketing through the use of new information and communication technologies (ICT) and their innovative tools—methodologies, digital systems, the Internet, cloud technologies, and systems of product design, manufacture and sale—due to accelerated communication links. The authors’ approach to the development of the mechanism of creation and functioning of the single information space (field) of the ecological marketing of the industrial region is offered in this work, and also, the classification of modern ICT and their tools, which it is expedient to use in this mechanism, is carried out. Their purpose and the expected results from the introduction of ecological products for market research, the development of ecological technologies for the life cycles of ecological products and, thus, the impact on the acceleration of sustainable development in industrial regions are determined.

Suggested Citation

  • Aleksandra Kuzior & Alla Lobanova, 2020. "Tools of Information and Communication Technologies in Ecological Marketing under Conditions of Sustainable Development in Industrial Regions (Through Examples of Poland and Ukraine)," JRFM, MDPI, vol. 13(10), pages 1-20, October.
    • Handle: RePEc:gam:jjrfmx:v:13:y:2020:i:10:p:238-:d:426400
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1911-8074/13/10/238/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1911-8074/13/10/238/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Aleksandra Kuzior & Aleksy Kwilinski & Volodymyr Tkachenko & Volodymyr Tkachenko, 2019. "Sustainable development of organizations based on the combinatorial model of artificial intelligence," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(2), pages 1353-1376, December.
    2. Ruxandra-Irina POPESCU & Răzvan-Andrei CORBOS & Mihaela COMĂNESCU & Ovidiu-Iulian BUNEA, 2017. "Ecological Marketing –Strategic Option for Business Development in Bucharest," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 51(2), pages 67-83.
    3. K. Mohamed Jasim & T. Paramasivan, 2017. "Ecological, green marketing and green supply chain problems - fish marketing societies in Tamilnadu coastal areas," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 13(4), pages 546-562.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aleksandra Synowiec, 2021. "Infrastructural and Social Aspects of ICT Dissemination in Rural Areas in Ukraine in Juxtaposition with Other Post-Transition Countries—State of Play and Prospects for Rural Development," JRFM, MDPI, vol. 14(1), pages 1-23, January.
    2. Aleksandra Kuzior & Aleksy Kwilinski & Ihor Hroznyi, 2021. "The Factorial-Reflexive Approach to Diagnosing the Executors’ and Contractors’ Attitude to Achieving the Objectives by Energy Supplying Companies," Energies, MDPI, vol. 14(9), pages 1-16, April.
    3. Zixin Dou & Yanming Sun & Tao Wang & Huiyin Wan & Shiqi Fan, 2021. "Exploring Regional Advanced Manufacturing and Its Driving Factors: A Case Study of the Guangdong–Hong Kong–Macao Greater Bay Area," IJERPH, MDPI, vol. 18(11), pages 1-14, May.
    4. Dariusz Krawczyk & Viktoriya Martynets & Yuliia Opanasiuk & Ihor Rekunenko, 2023. "Socio-Economic Development of European Countries in Times of Crisis: Ups and Downs," Sustainability, MDPI, vol. 15(20), pages 1-18, October.
    5. Aleksandra Kuzior & Alla Lobanova & Liudmyla Kalashnikova, 2021. "Green Energy in Ukraine: State, Public Demands, and Trends," Energies, MDPI, vol. 14(22), pages 1-14, November.
    6. Kristina Samašonok & Margarita Išoraitė, 2023. "The implementation of sustainable development goals through communication tools," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 102-122, March.
    7. Ana-Maria Urdea & Cristinel Petrișor Constantin, 2021. "Experts’ Perspective on the Development of Experiential Marketing Strategy: Implementation Steps, Benefits, and Challenges," JRFM, MDPI, vol. 14(10), pages 1-15, October.
    8. Aleksandra Kuzior & Katarzyna Anna Postrzednik-Lotko & Stefan Postrzednik, 2022. "Limiting of Carbon Dioxide Emissions through Rational Management of Pro-Ecological Activities in the Context of CSR Assumptions," Energies, MDPI, vol. 15(5), pages 1-17, March.
    9. Sewar Alkhatib & Petra Kecskés & Veronika Keller, 2023. "Green Marketing in the Digital Age: A Systematic Literature Review," Sustainability, MDPI, vol. 15(16), pages 1-16, August.
    10. Yurii Kharazishvili & Aleksy Kwilinski & Oleksandr Sukhodolia & Henryk Dzwigol & Dmytro Bobro & Janusz Kotowicz, 2021. "The Systemic Approach for Estimating and Strategizing Energy Security: The Case of Ukraine," Energies, MDPI, vol. 14(8), pages 1-30, April.
    11. Elena N. Shaforostova & Olga V. Kosareva-Volod’ko & Olga V. Belyankina & Danila Y. Solovykh & Ekaterina S. Sazankova & Elena I. Sizova & Danila A. Adigamov, 2023. "A Tailing Dump as Industrial Deposit; Study of the Mineralogical Composition of Tailing Dump of the Southern Urals and the Possibility of Tailings Re-Development," Resources, MDPI, vol. 12(2), pages 1-13, February.
    12. Aleksandra Kuzior & Oleksii Lyulyov & Tetyana Pimonenko & Aleksy Kwilinski & Dariusz Krawczyk, 2021. "Post-Industrial Tourism as a Driver of Sustainable Development," Sustainability, MDPI, vol. 13(15), pages 1-14, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Grzegorz Kinelski & Jakub Stęchły & Piotr Bartkowiak, 2022. "Various Facets of Sustainable Smart City Management: Selected Examples from Polish Metropolitan Areas," Energies, MDPI, vol. 15(9), pages 1-23, April.
    2. Aleksandra Kuzior & Marek Staszek, 2021. "Energy Management in the Railway Industry: A Case Study of Rail Freight Carrier in Poland," Energies, MDPI, vol. 14(21), pages 1-21, October.
    3. Yurii Kharazishvili & Aleksy Kwilinski & Oleksandr Sukhodolia & Henryk Dzwigol & Dmytro Bobro & Janusz Kotowicz, 2021. "The Systemic Approach for Estimating and Strategizing Energy Security: The Case of Ukraine," Energies, MDPI, vol. 14(8), pages 1-30, April.
    4. Yurii Kharazishvili & Aleksy Kwilinski & Henryk Dzwigol & Viacheslav Liashenko, 2021. "Strategic European Integration Scenarios of Ukrainian and Polish Research, Education and Innovation Spaces," Virtual Economics, The London Academy of Science and Business, vol. 4(2), pages 7-40, April.
    5. Aleksandra Radziejowska & Bartosz Sobotka, 2021. "Analysis of the Social Aspect of Smart Cities Development for the Example of Smart Sustainable Buildings," Energies, MDPI, vol. 14(14), pages 1-14, July.
    6. Zbigniew J. Makieła & Grzegorz Kinelski & Jakub Stęchły & Mariusz Raczek & Krzysztof Wrana & Janusz Michałek, 2022. "Tools for Network Smart City Management—The Case Study of Potential Possibility of Managing Energy and Associated Emissions in Metropolitan Areas," Energies, MDPI, vol. 15(7), pages 1-21, March.
    7. Djamila Chikh Kadri & Djazia Amina Chib & Assia Brahimi, 2021. "Intelligent Hierarchization Of Service Elements Contributing To Overall Customer Satisfaction €Žcase Of Air Algerie Customers," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(1), pages 49-67, March.
    8. Aleksy Kwilinski & Oleksii Lyulyov & Tetyana Pimonenko & Henryk Dzwigol & Rafis Abazov & Denys Pudryk, 2022. "International Migration Drivers: Economic, Environmental, Social, and Political Effects," Sustainability, MDPI, vol. 14(11), pages 1-17, May.
    9. Yurii Kharazishvili & Aleksy Kwilinski & Olena Grishnova & Henryk Dzwigol, 2020. "Social Safety of Society for Developing Countries to Meet Sustainable Development Standards: Indicators, Level, Strategic Benchmarks (with Calculations Based on the Case Study of Ukraine)," Sustainability, MDPI, vol. 12(21), pages 1-21, October.
    10. Bunea Ovidiu-Iulian, 2019. "Repositioning sales as an influence on innovation and a source of sustainable competitive advantage," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 492-504, May.
    11. Radosław Miśkiewicz, 2021. "The Impact of Innovation and Information Technology on Greenhouse Gas Emissions: A Case of the Visegrád Countries," JRFM, MDPI, vol. 14(2), pages 1-10, February.
    12. Oleksii Lyulyov & Ihor Vakulenko & Tetyana Pimonenko & Aleksy Kwilinski & Henryk Dzwigol & Mariola Dzwigol-Barosz, 2021. "Comprehensive Assessment of Smart Grids: Is There a Universal Approach?," Energies, MDPI, vol. 14(12), pages 1-26, June.
    13. Aleksandra Kuzior & Oleksii Lyulyov & Tetyana Pimonenko & Aleksy Kwilinski & Dariusz Krawczyk, 2021. "Post-Industrial Tourism as a Driver of Sustainable Development," Sustainability, MDPI, vol. 13(15), pages 1-14, July.
    14. Eleni Laitsou & Antonios Kargas & Dimitris Varoutas, 2020. "Digital Competitiveness in the European Union Era: The Greek Case," Economies, MDPI, vol. 8(4), pages 1-33, October.
    15. Piotr Weryński & Dorota Dolińska-Weryńska, 2021. "Agency Barriers of the Members of Silesian Senior NGOs in the Implementation of Social Innovation (Poland)," Sustainability, MDPI, vol. 13(7), pages 1-22, March.
    16. Józef Ober, 2020. "Innovation Adoption: Empirical Analysis on the Example of Selected Factors of Organizational Culture in the IT Industry in Poland," Sustainability, MDPI, vol. 12(20), pages 1-25, October.
    17. Aleksy Kwilinski & Oleksandr Vyshnevskyi & Henryk Dzwigol, 2020. "Digitalization of the EU Economies and People at Risk of Poverty or Social Exclusion," JRFM, MDPI, vol. 13(7), pages 1-14, July.
    18. Aleksandra Kuzior & Anna Liakisheva & Iryna Denysiuk & Halyna Oliinyk & Liudmyla Honchar, 2020. "Social Risks of International Labour Migration in the Context of Global Challenges," JRFM, MDPI, vol. 13(9), pages 1-31, September.
    19. Aleksandra Kuzior & Józef Ober & Janusz Karwot, 2021. "Stakeholder Expectation of Corporate Social Responsibility Practices: A Case Study of PWiK Rybnik, Poland," Energies, MDPI, vol. 14(11), pages 1-24, June.
    20. Oleksandr Melnychenko, 2020. "Is Artificial Intelligence Ready to Assess an Enterprise’s Financial Security?," JRFM, MDPI, vol. 13(9), pages 1-19, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jjrfmx:v:13:y:2020:i:10:p:238-:d:426400. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.