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Ecological, green marketing and green supply chain problems - fish marketing societies in Tamilnadu coastal areas

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  • K. Mohamed Jasim
  • T. Paramasivan

Abstract

Ecological, green marketing and green supply chain problems - fish marketing societies (FMS) in the Tamilnadu coastal areas. The main objective of this research is to analyse the ecological problems for the FMS in the Tamilnadu coastal areas, to determine the green marketing strategies for the FMS in the Tamilnadu coastal areas and to identifying the green supply chain problems for the FMS in the Tamilnadu coastal areas. The nature of the research is descriptive method, and the sample size is 606 respondents from the various locations in the Tamilnadu coastal areas and data collection method used in the research is 'questionnaire method'. Data was analysed by using SPSS 16.0. Findings, suggestions and conclusions were made by keeping an eye on the objectives.

Suggested Citation

  • K. Mohamed Jasim & T. Paramasivan, 2017. "Ecological, green marketing and green supply chain problems - fish marketing societies in Tamilnadu coastal areas," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 13(4), pages 546-562.
    • Handle: RePEc:ids:ijbexc:v:13:y:2017:i:4:p:546-562
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    Cited by:

    1. Aleksandra Kuzior & Alla Lobanova, 2020. "Tools of Information and Communication Technologies in Ecological Marketing under Conditions of Sustainable Development in Industrial Regions (Through Examples of Poland and Ukraine)," JRFM, MDPI, vol. 13(10), pages 1-20, October.

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