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The implementation of sustainable development goals through communication tools

Author

Listed:
  • Kristina Samašonok

    (Vilniaus Kolegija / Higher Education Institution, Lithuania)

  • Margarita Išoraitė

    (Vilniaus Kolegija / Higher Education Institution, Lithuania)

Abstract

The article validates the assumptions of implementing sustainable development goals (SDGs) using communication tools from a theoretical point of view. The research investigates the possibilities of implementing the SDGs through communication tools. 198 respondents took part in the study. Analytical descriptive, quantitative and statistical methods were used. The quantitative research strategy (questionnaire survey) was used to determine respondents' attitudes towards the SDGs in the environmental, social and economic spheres, to identify their experiences of engaging with the SDGs and to explore the possibilities of managing the SDGs using communication tools. Quantitative data analysis was carried out by calculating the analysis of variance (ANOVA) and percentage distribution (frequency). The results showed that more than two-thirds of the respondents were self-critical about their efforts to engage with the SDGs, with an overall mean score of M = 4.81 out of a maximum of 10. The research also found that more than half of the respondents are sometimes influenced and encouraged to act by the information provided on sustainable development and its implementation, and almost a quarter of the respondents are strongly influenced by the information towards the implementation of sustainable development principles. This confirms the importance of communication as one of the possible solutions to the implementation of the SDGs and indicates the need to find more effective means of information to enable the use of the chosen means of communication to shape attitudes towards sustainable development by exploiting the potential of television and websites, which, according to respondents' assessments, are the most frequent means of receiving information on sustainable development processes. The research results also revealed the need to strengthen the social responsibility of organizations and organize courses and training, which, according to the participants, need to be sufficiently exploited in the context of the prerequisites for disseminating sustainable development objectives and their implementation. The research results will have a lasting value for the scientific debate on the impact of the communication tools used in the implementation of the SDGs and their practical implications for the provision of guidelines for the management of sustainable development processes through communication tools.

Suggested Citation

  • Kristina Samašonok & Margarita Išoraitė, 2023. "The implementation of sustainable development goals through communication tools," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 102-122, March.
    • Handle: RePEc:ssi:jouesi:v:10:y:2023:i:3:p:102-122
    DOI: 10.9770/jesi.2023.10.3(8)
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    References listed on IDEAS

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    1. Sorin-Iulian Cioacă & Silvia-Elena Cristache & Mariana Vuță & Erika Marin & Mihai Vuță, 2020. "Assessing the Impact of ICT Sector on Sustainable Development in the European Union: An Empirical Analysis Using Panel Data," Sustainability, MDPI, vol. 12(2), pages 1-16, January.
    2. Aleksandra Kuzior & Alla Lobanova, 2020. "Tools of Information and Communication Technologies in Ecological Marketing under Conditions of Sustainable Development in Industrial Regions (Through Examples of Poland and Ukraine)," JRFM, MDPI, vol. 13(10), pages 1-20, October.
    3. Susanne C. Moser, 2010. "Communicating climate change: history, challenges, process and future directions," Wiley Interdisciplinary Reviews: Climate Change, John Wiley & Sons, vol. 1(1), pages 31-53, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    sustainable development; social dimension; economic dimension; environmental dimension; communication tools;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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