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Evaluation of a Road Safety Awareness Campaign Deployed along the Roadside in Saguenay (Québec, Canada)

Author

Listed:
  • France Desjardins

    (Department of Health Sciences, Université du Québec à Chicoutimi, Chicoutimi, QC G7H 2B1, Canada)

  • Martin Lavallière

    (Department of Health Sciences, Université du Québec à Chicoutimi, Chicoutimi, QC G7H 2B1, Canada)

Abstract

For the past few years, police officers from the City of Saguenay have been installing a billboard combined with a damaged car along roadsides to make drivers aware of the road risks related to dangerous behaviors at the wheel. To assess the short-term effect of this device, evaluative research with a quasi-experimental design with pre-exposure, during, and post-exposure. The results show a significant decrease ( p < 0.001) of 0.637 km/h for the first site (a 70 km/h zone) and 0.269 km/h for the second site (a 50 km/h zone) when the device is exposed. At the time of this last evaluation, a reduction of 1.255 km/h remained even after the advertising panel was removed. Although minimal, this speed reduction where the billboards are placed shows the police that this awareness-raising approach works since it reduces the speed of motorists at very low cost.

Suggested Citation

  • France Desjardins & Martin Lavallière, 2023. "Evaluation of a Road Safety Awareness Campaign Deployed along the Roadside in Saguenay (Québec, Canada)," IJERPH, MDPI, vol. 20(11), pages 1-13, May.
    • Handle: RePEc:gam:jijerp:v:20:y:2023:i:11:p:6012-:d:1160500
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    References listed on IDEAS

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    1. Wu, Xiaoyun & Lum, Cynthia & Koper, Christopher, 2021. "Do everyday proactive policing activities reduce vehicle crashes? Examining a commonly held law enforcement belief using a novel method," Journal of Criminal Justice, Elsevier, vol. 76(C).
    2. Daniel J Graham & Cian Naik & Emma J McCoy & Haojie Li, 2019. "Do speed cameras reduce road traffic collisions?," PLOS ONE, Public Library of Science, vol. 14(9), pages 1-15, September.
    3. Tester, J.M. & Rutherford, G.W. & Wald, Z. & Rutherford, M.W., 2004. "A Matched Case-Control Study Evaluating the Effectiveness of Speed Humps in Reducing Child Pedestrian Injuries," American Journal of Public Health, American Public Health Association, vol. 94(4), pages 646-650.
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