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Green Initiatives and Environmental Concern Foster Environmental Sustainability: A Study Based on the Use of Reusable Drink Cups

Author

Listed:
  • Xiuting Wang

    (School of Management, Wuhan University of Technology, Wuhan 430070, China)

  • Idrees Waris

    (Department of Management Sciences, University of Turbat, Turbat 92600, Pakistan)

  • Muhammad Yaseen Bhutto

    (Business School, Shandong Jianzhu University, Jinan 250101, China)

  • Haowei Sun

    (School of Art, Shandong Jianzhu University, Jinan 250101, China)

  • Irfan Hameed

    (College of Business Management, Institute of Business Management, Karachi 75190, Pakistan)

Abstract

Unsustainable production and consumption have threatened human life and nature. Therefore, practitioners around the globe have paid attention to sustainability issues and adopted pro-environmental strategies to protect the environment. Using single-use cups contributes to environmental pollution. This study aims to understand university students’ intention to use reusable drink cups in university campuses. This study has extended the theory of planned behavior (TPB) model by including moral norms, green university initiatives, environmental concerns, and moral norms. The purposive sampling technique has been employed to collect students’ data from the twelve universities in Pakistan. Partial least square structural equation modeling (PLS-SEM) has been employed to test the hypothesized model. The study’s results revealed that green university initiatives and norms significantly shape students’ intention to use reusable cups. However, environmental concern has an insignificant impact on the perceived behavioral control. This study’s results help higher education institutions to formulate strategies that create awareness among students and promote environmentally sustainable practices.

Suggested Citation

  • Xiuting Wang & Idrees Waris & Muhammad Yaseen Bhutto & Haowei Sun & Irfan Hameed, 2022. "Green Initiatives and Environmental Concern Foster Environmental Sustainability: A Study Based on the Use of Reusable Drink Cups," IJERPH, MDPI, vol. 19(15), pages 1-16, July.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:15:p:9259-:d:874602
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    2. Derrick Jessey Yang & Tseng-Ping Chiu & Min-Yuan Ma, 2024. "How to Enhance Consumer’s Engagement with Returnable Cup Services? A Study of a Strategic Approach to Achieve Environmental Sustainability," Sustainability, MDPI, vol. 16(11), pages 1-17, June.

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