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The Use of Social Networking Sites and Pro-Environmental Behaviors: A Mediation and Moderation Model

Author

Listed:
  • Zakir Shah

    (College of Media and International Culture, Zhejiang University, Hangzhou 310058, China)

  • Lu Wei

    (College of Media and International Culture, Zhejiang University, Hangzhou 310058, China)

  • Usman Ghani

    (Department of Business Administration, Iqra University, Karachi 75500, Pakistan
    College of Education, Zhejiang University, Hangzhou 310058, China)

Abstract

Climate change poses a huge threat. Social networking sites (SNSs) have become sources of human–environment interactions and shaped the societal perception of climate change and its effect on society. This study, based on the extended parallel process model, aims to examine the effect of exposure to climate change-related information on SNSs on the pro-environmental behaviors of individuals. The study examines the mediation effect of fear of victimization from climate change between the exposure to climate change-related information on SNSs and pro-environmental behaviors, including the moderation effect of attention deficit and decision-making self-efficacy with the help of appropriate instruments. A total sample of 406 reliable questionnaires were collected from students using SNSs in China, and data were analyzed through SPSS and AMOS. Results indicate that the exposure to climate change-related information on SNSs has a direct positive effect on users’ pro-environmental behaviors (β = 0.299, p < 0.01). Fear of victimization from climate change also mediates the relationship between exposure to climate change-related information on SNSs and pro-environmental behaviors (β = 0.149, SE = 0.029, p < 0.01). In addition, attention deficit moderates the relationship of exposure to climate change-related information on SNSs with fear of victimization from climate change (β = −0.090, p ≤ 0.01) and pro-environmental behaviors (β = −0.090, p ≤ 0.05). Similarly, the relationship between fear of victimization from climate change and pro-environmental behaviors is moderated by decision-making self-efficacy (β = 0.267, p ≤ 0.01). The findings offer implications for media organizations and government policy makers, who should post or spread environmental information through the most trustworthy media, with trustworthy sources, in an effective manner, and without exaggerated adverse impacts.

Suggested Citation

  • Zakir Shah & Lu Wei & Usman Ghani, 2021. "The Use of Social Networking Sites and Pro-Environmental Behaviors: A Mediation and Moderation Model," IJERPH, MDPI, vol. 18(4), pages 1-21, February.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:4:p:1805-:d:498412
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    3. Alsaad, Abdallah & Alam, Md. Moddassir & Lutfi, Abdalwali, 2023. "A sensemaking perspective on the association between social media engagement and pro-environment behavioural intention," Technology in Society, Elsevier, vol. 72(C).
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    5. Meng Liu & Ze Shi & Zaisheng Zhang, 2024. "How Environmental Policy Perception and Social Media Use Impact Pro-Environmental Behavior: A Moderated Mediation Model Based on the Theory of Planned Behavior," Sustainability, MDPI, vol. 16(17), pages 1-20, September.
    6. Md. Moddassir Alam & Abdalwali Lutfi & Abdallah Alsaad, 2023. "Antecedents and Consequences of Customers’ Engagement with Pro-Environmental Consumption-Related Content on Social Media," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
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    8. Xintian Wang & Zhangchi Wang & Yan Li, 2022. "Internet Use on Closing Intention–Behavior Gap in Green Consumption—A Mediation and Moderation Theoretical Model," IJERPH, MDPI, vol. 20(1), pages 1-20, December.

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