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Media use, environmental beliefs, self-efficacy, and pro-environmental behavior

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  • Huang, Huiping

Abstract

Global warming poses a major challenge to humankind. To mitigate this phenomenon, identifying factors affecting individuals' pro-environmental behavior is critical. This study uses a synthetic model to examine the effects of global warming media use on environmental actions. The results from a national survey in Taiwan demonstrate that individuals rely on the media (television, newspapers and the Internet) to acquire information about global warming. Individuals' exposure and attention to global warming media coverage have positive direct effects on three types of pro-environmental behavior, including accommodating, promotional and proactive behavior. Environmental beliefs and self-efficacy also have indirect effects on all types of environmental behavior through media use. These findings reveal the vital function of global warming media use on people's environmental behavior. Governments and organizations can use the media as promotional tools and actively market mitigation policies and efforts through various media channels to induce more environmental actions by individuals.

Suggested Citation

  • Huang, Huiping, 2016. "Media use, environmental beliefs, self-efficacy, and pro-environmental behavior," Journal of Business Research, Elsevier, vol. 69(6), pages 2206-2212.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:6:p:2206-2212
    DOI: 10.1016/j.jbusres.2015.12.031
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    References listed on IDEAS

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    1. Ragin, Charles C., 2000. "Fuzzy-Set Social Science," University of Chicago Press Economics Books, University of Chicago Press, edition 1, number 9780226702773, April.
    2. repec:ucp:bkecon:9780226702766 is not listed on IDEAS
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