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Using an Integrated Social Cognition Model to Explain Green Purchasing Behavior among Adolescents

Author

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  • Amir H. Pakpour

    (Social Determinants of Health Research Center, Research Institute for Prevention of Non-Communicable Diseases, Qazvin University of Medical Sciences, Qazvin 3419759811, Iran
    Department of Nursing, School of Health and Welfare, Jönköping University, 55111 Jönköping, Sweden)

  • Cheng-Kuan Lin

    (Department of Environmental Health, Harvard T.H. Chan School of Public Health, Boston, MA 02115, USA)

  • Mahdi Safdari

    (Department of Environmental Health Engineering, School of Medical Sciences, Tarbiat Modares University, Tehran 1411713116, Iran)

  • Chung-Ying Lin

    (Institute of Allied Health Sciences, College of Medicine, National Cheng Kung University, Tainan 701401, Taiwan
    Biostatistics Consulting Center, National Cheng Kung University Hospital, College of Medicine, National Cheng Kung University, Tainan 701401, Taiwan
    Department of Occupational Therapy, College of Medicine, National Cheng Kung University, Tainan 701401, Taiwan
    Department of Public Health, College of Medicine, National Cheng Kung University, Tainan 701401, Taiwan)

  • Shun-Hua Chen

    (School of Nursing, Fooyin University, Kaohsiung 83102, Taiwan)

  • Kyra Hamilton

    (School of Applied Psychology, Menzies Health Institute Queensland, Griffith University, Brisbane, QLD 4122, Australia
    Health Sciences Research Institute, University of California, Merced, CA 95343, USA)

Abstract

Strengthening pro-environmental behaviors such as green purchasing behavior is important for environmental sustainability. An integrated social cognition model which incorporates constructs from habit theory, health action process approach (HAPA), and theory of planned behavior (TPB) is adopted to understand Iranian adolescents’ green purchasing behavior. Using a correlational-prospective design, the study recruited Iranian adolescents aged between 14 and 19 years (N = 2374, n = 1362 (57.4%) females, n = 1012 (42.6%) males; Mean (SD) age = 15.56 (1.22)). At baseline (T1), participants self-reported on the following constructs: past behavior; habit strength (from habit theory); action planning and coping planning (from HAPA); and intention, perceived behavioral control, subjective norm, and attitude (from TPB) with respect to green purchasing behavior. Six months later (T2), participants self-reported on their actions in terms of purchasing green goods. Our findings reported direct effects of perceived behavioral control, subjective norms, attitude, and past behavior on intention; intention and perceived behavioral control on green purchase behavior; intention on two types of planning (i.e., action and coping planning); both types of planning on green purchase behavior; and past green purchase behavior and habits on prospectively measured green purchase behavior. These results indicate that adolescent green purchasing behavior is underpinned by constructs representing motivational, volitional, and automatic processes. This knowledge can help inform the development of theory-based behavior change interventions to improve green purchasing in adolescents, a key developmental period where climate change issues are salient and increased independence and demands in making self-guided decisions are needed.

Suggested Citation

  • Amir H. Pakpour & Cheng-Kuan Lin & Mahdi Safdari & Chung-Ying Lin & Shun-Hua Chen & Kyra Hamilton, 2021. "Using an Integrated Social Cognition Model to Explain Green Purchasing Behavior among Adolescents," IJERPH, MDPI, vol. 18(23), pages 1-16, December.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:23:p:12663-:d:692690
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    References listed on IDEAS

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    2. Chun-Qing Zhang & Rongyu Fang & Ru Zhang & Martin S. Hagger & Kyra Hamilton, 2020. "Predicting Hand Washing and Sleep Hygiene Behaviors among College Students: Test of an Integrated Social-Cognition Model," IJERPH, MDPI, vol. 17(4), pages 1-22, February.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Hagger, Martin S. & Polet, Juho & Lintunen, Taru, 2018. "The reasoned action approach applied to health behavior: Role of past behavior and tests of some key moderators using meta-analytic structural equation modeling," Social Science & Medicine, Elsevier, vol. 213(C), pages 85-94.
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    2. Zhang, Xiaoyun & Dong, Feng, 2023. "What affects residents’ behavioral intentions to ban gasoline vehicles? Evidence from an emerging economy," Energy, Elsevier, vol. 263(PB).
    3. Sakshi Goyal & Praveen Goyal, 2024. "The evolution of pro‐environmental behavior research in three decades using bibliometric analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 4133-4153, September.
    4. Yingxiu Hong & Abdullah Al Mamun & Mohammad Masukujjaman & Qing Yang, 2024. "Sustainable consumption practices among Chinese youth," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.
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    6. Anne-Sophie Denault & Maxim Bouchard & Jasmine Proulx & François Poulin & Véronique Dupéré & Isabelle Archambault & Marie Denise Lavoie, 2024. "Predictors of Pro-Environmental Behaviors in Adolescence: A Scoping Review," Sustainability, MDPI, vol. 16(13), pages 1-38, June.

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