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Relations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities

Author

Listed:
  • Seung-A. Shin

    (Department of Sports and Leisure Industry, Sehan University, Dangjin 31746, Korea)

  • Jong-Oh Jang

    (Department of Sport Science, Yongin University, Yongin 17092, Korea)

  • Jong-Kul Kim

    (FA Sports Co., Ltd. 3, Seoul 04998, Korea)

  • Eun-Hyung Cho

    (Korea Institute of Sport Science, Seoul 01794, Korea)

Abstract

The purpose of this study was to analyze the relations of conspicuous consumption tendency, self-expression satisfaction, and SNS use satisfaction of Gen Z through SNS activities. For a week from 17–23 March 2021, an online survey was conducted targeting the enrolled students of university in Chungcheongnam-do. Out of a total of 398 questionnaires, a total of 394 questionnaires (98.9%) were used for the final analysis after excluding four questionnaires with low reliability. This study was analyzed using SPSS by IBM 23.0(New York, NY, USA) and AMOS 21.0 (New York, NY, USA). In the results of this study, first, the factors such as imported goods/famous brands, high-priced articles, and status symbol except for pursuit of trend of conspicuous consumption tendency had significant effects on the self-expression satisfaction. Second, the factors such as imported goods/famous brands, high-priced articles, and status symbol except for pursuit of trend of conspicuous consumption tendency of Gen Z through SNS activities had significant effects on the SNS use satisfaction. Third, the self-expression satisfaction of Gen Z through SNS had significant effects on the SNS use satisfaction.

Suggested Citation

  • Seung-A. Shin & Jong-Oh Jang & Jong-Kul Kim & Eun-Hyung Cho, 2021. "Relations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities," IJERPH, MDPI, vol. 18(22), pages 1-11, November.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:22:p:11979-:d:679308
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    References listed on IDEAS

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    1. Krause, Hannes-Vincent & Wagner, Amina & Krasnova, Hanna & Große Deters, Fenne & Baumann, Annika & Buxmann, Peter, 2019. "Keeping Up with the Joneses: Instagram Use and its Influence on Conspicuous Consumption," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 117038, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Patrick J. Montana & Francis Petit, 2008. "Motivating Generation X And Y On The Job And Preparing Z," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 2(2), pages 139-148.
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    Cited by:

    1. Tan, Yuxuan & Gong, Yanping & Xie, Julan & Li, Jian & Liu, Yongdan, 2022. "More mindfulness, less conspicuous consumption? Evidence from middle-aged Chinese consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).

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