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Impact of Little Cigars and Cigarillos Packaging Features on Product Preference

Author

Listed:
  • Ce Shang

    (Department of Internal Medicine, Medical Oncology, The Ohio State University Wexner Medical Center, Columbus, OH 43017, USA)

  • James Nonnemaker

    (RTI International, Research Triangle Park, NC 22709, USA)

  • Kymberle Sterling

    (Department of Health Promotion and Behavioral Sciences, University of Texas Health Sciences Center, School of Public Health, Dallas, TX 77054, USA)

  • Jessica Sobolewski

    (RTI International, Research Triangle Park, NC 22709, USA)

  • Scott R. Weaver

    (Department of Population Health Sciences, School of Public Health, Georgia State University, Atlanta, GA 30302, USA)

Abstract

Background: We conducted a discrete choice experiment (DCE) among young adult cigarette smokers in the period July–August 2018 to examine their preference for cigarillos in response to various packaging-related attributes, including flavor, flavor description, quality descriptors, pack size, and prices. Methods: A convenience sample of 566 US young adult cigarette smokers aged 18–34, among whom 296 were current little cigar and cigarillo (LCC) smokers, were recruited using Facebook ads and invited to participate in an online (Qualtrics) tobacco survey containing DCE and tobacco use questions. In the experiment, participants chose among two cigarillo products or “neither” (opt-out). Results: We analyzed preferences for LCCs using multinomial, nested, random parameter logit models. Results showed that young adult cigarette smokers preferred grape over menthol, tobacco/regular, and wine flavors; “color only” and “color and text” flavor depictions over text only; “smooth” and “sweet” quality descriptors over “satisfying”; and larger pack sizes and lower prices. Conclusions: Regulating packaging-related features will impact LCC choices among US young adult smokers. FDA regulation over these packaging-related features may impact LCC use among young adult smokers.

Suggested Citation

  • Ce Shang & James Nonnemaker & Kymberle Sterling & Jessica Sobolewski & Scott R. Weaver, 2021. "Impact of Little Cigars and Cigarillos Packaging Features on Product Preference," IJERPH, MDPI, vol. 18(21), pages 1-13, October.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:21:p:11443-:d:668914
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    References listed on IDEAS

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    Cited by:

    1. Erin J. Miller Lo & William J. Young & Ollie Ganz & Eugene M. Talbot & Richard J. O’Connor & Cristine D. Delnevo, 2022. "Trends in Overall and Menthol Market Shares of Leading Cigarette Brands in the USA: 2014–2019," IJERPH, MDPI, vol. 19(4), pages 1-11, February.
    2. Jin-Hee Park & Mi-Jin Kim & Sung-Eun Kim, 2022. "Factors Influencing Smoking among Multicultural Adolescents," IJERPH, MDPI, vol. 19(18), pages 1-8, September.

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