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Change of Consumption Behaviours in the Pandemic of COVID-19: Examining Residents’ Consumption Expenditure and Driving Determinants

Author

Listed:
  • Jimin Xiong

    (Faculty of Maritime and Transportation, Ningbo University, 169 Qixinnan Road, Meishan, Beilun District, Ningbo 315211, China)

  • Zhanfeng Tang

    (Faculty of Maritime and Transportation, Ningbo University, 169 Qixinnan Road, Meishan, Beilun District, Ningbo 315211, China)

  • Yufeng Zhu

    (Faculty of Maritime and Transportation, Ningbo University, 169 Qixinnan Road, Meishan, Beilun District, Ningbo 315211, China)

  • Kefeng Xu

    (Faculty of Maritime and Transportation, Ningbo University, 169 Qixinnan Road, Meishan, Beilun District, Ningbo 315211, China)

  • Yanhong Yin

    (Faculty of Maritime and Transportation, Ningbo University, 169 Qixinnan Road, Meishan, Beilun District, Ningbo 315211, China)

  • Yang Xi

    (School of Medicine, Ningbo University, 818 Fenghua Road, Jiangbei District, Ningbo 315211, China)

Abstract

This study investigated changes of individuals’ consumption behaviours during the COVID-19 pandemic and explored the driving determinants in consumption expenditure in Zhejiang China. Based on the 454 samples of survey data, which were collected in 2020 and 2021, it showed a reduction trend in consumption expenditure during the pandemic. Compared to the consumptions before the pandemic, money spent on housing, food, and beverage did not change too much. However, expenditures on wearing, recreation, and education reduced. Age, family size, and household income were significant to the expenditure changes. Online shopping became an important alternative way for residents during the pandemic and the trend is expected to continue even after the pandemic. Based on the findings, suggestions are summarized as two points. First, the young and single residents are the main group for recovering the consumption for wearing, recreation, education, and public transport. Meanwhile, to improve the satisfactions in online shopping, regulations should be issued by the government in improving the quality of goods and service.

Suggested Citation

  • Jimin Xiong & Zhanfeng Tang & Yufeng Zhu & Kefeng Xu & Yanhong Yin & Yang Xi, 2021. "Change of Consumption Behaviours in the Pandemic of COVID-19: Examining Residents’ Consumption Expenditure and Driving Determinants," IJERPH, MDPI, vol. 18(17), pages 1-15, August.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:17:p:9209-:d:626621
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    References listed on IDEAS

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    1. Mary Loxton & Robert Truskett & Brigitte Scarf & Laura Sindone & George Baldry & Yinong Zhao, 2020. "Consumer Behaviour during Crises: Preliminary Research on How Coronavirus Has Manifested Consumer Panic Buying, Herd Mentality, Changing Discretionary Spending and the Role of the Media in Influencing," JRFM, MDPI, vol. 13(8), pages 1-21, July.
    2. Güngör, Bekir Oray & Ertuğrul, H. Murat & Soytaş, Uğur, 2021. "Impact of Covid-19 outbreak on Turkish gasoline consumption," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    3. Peluso, Alessandro M. & Pichierri, Marco & Pino, Giovanni, 2021. "Age-related effects on environmentally sustainable purchases at the time of COVID-19: Evidence from Italy," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    4. Mo Li & Taiyang Zhao & Ershuai Huang & Jianan Li, 2020. "How Does a Public Health Emergency Motivate People’s Impulsive Consumption? An Empirical Study during the COVID-19 Outbreak in China," IJERPH, MDPI, vol. 17(14), pages 1-13, July.
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    Cited by:

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    2. Voytenkov, Valentin & Demidova, Olga, 2023. "Impact of COVID-19 on household consumption in Russia," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 72, pages 73-99.

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