IDEAS home Printed from https://ideas.repec.org/a/aif/journl/v5y2021i9p165-180.html
   My bibliography  Save this article

Online Shopping Behaviors during Covid-19 Pandemic and Expected Future Trends

Author

Listed:
  • Lual Daniel kur

    (Lecturer, Upper Nile University, South Sudan, & University of International Business and Economics, Beijing, China.)

  • Niu Xiongying

    (Business School, University of International Business and Economics, Beijing, China.)

  • Chol Gabriel Majer

    (MBA (Generic) & PGDBA, University of Juba, South Sudan.)

  • Thomas Gatluak Reat

    (MAF, University of Juba, South Sudan.)

  • Majak Michael Chol

    (Msc in Accounting & Finance & PGD-AF University of Juba, South Sudan.)

Abstract

This research aims to expound on how e-commerce has been affected during the age of Covid-19. Little is known regarding how the outbreak of covid-19 has impacted consumers’ online shopping behavior; hence the need for research upholding theoretical and practical considerations. The study also uncovers the underlying implications of e-commerce even after the pandemic. Moreover, the use of the internet is reflected in correlation to the current crisis and its impact on e-commerce. Through the use of different data sets, the frequency and the rate of adoption of online shopping are monitored very well. This study’s principal results suggest that online shopping behavior change depends on some factors such as connectivity through the internet, age, gender, education, and income. Perhaps, shopping online has changed drastically since the outbreak of Covid-19 in the year 2020 and that may persist beyond unforeseen future. The research is based on how Covid-19 has turned around consumers’ shopping behaviors and moved the market, shopping priorities, and consumer needs amidst the Covid-19 pandemic. Through secondary sources that were found reliable and valid in answering the three research questions, the study comes up with enough research findings. This study, therefore, unfolds not only the effects Covid-19 has on online shopping behavior but also predicts the future of e-commerce after the pandemic.

Suggested Citation

  • Lual Daniel kur & Niu Xiongying & Chol Gabriel Majer & Thomas Gatluak Reat & Majak Michael Chol, 2021. "Online Shopping Behaviors during Covid-19 Pandemic and Expected Future Trends," International Journal of Science and Business, IJSAB International, vol. 5(9), pages 165-180.
    • Handle: RePEc:aif:journl:v:5:y:2021:i:9:p:165-180
    as

    Download full text from publisher

    File URL: https://ijsab.com/wp-content/uploads/813.pdf
    Download Restriction: no
    File URL: https://ijsab.com/volume-5-issue-9/4295
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mary Loxton & Robert Truskett & Brigitte Scarf & Laura Sindone & George Baldry & Yinong Zhao, 2020. "Consumer Behaviour during Crises: Preliminary Research on How Coronavirus Has Manifested Consumer Panic Buying, Herd Mentality, Changing Discretionary Spending and the Role of the Media in Influencing," JRFM, MDPI, vol. 13(8), pages 1-21, July.
    2. Florin-Valeriu PANTELIMON & Tiberiu Marian GEORGESCU & Bogdan-Stefan POSEDARU, 2020. "The Impact of Mobile e-Commerce on GDP: A Comparative Analysis between Romania and Germany and how Covid-19 Influences the e-Commerce Activity Worldwide," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 24(2), pages 27-41.
    3. Prince Clement Addo & Fang Jiaming & Nora Bakabbey Kulbo & Li Liangqiang, 2020. "COVID-19: fear appeal favoring purchase behavior towards personal protective equipment," The Service Industries Journal, Taylor & Francis Journals, vol. 40(7-8), pages 471-490, June.
    4. Na Hao & H. Holly Wang & Qingjie Zhou, 2020. "The impact of online grocery shopping on stockpile behavior in Covid-19," China Agricultural Economic Review, Emerald Group Publishing Limited, vol. 12(3), pages 459-470, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Perera K.J.T. & Fernando P.I.N. & Ratnayake R.M.C.S. & Udawaththa U.D.I.C., 2021. "Consumer Behavior within the Covid-19 Pandemic A Systematic Review," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(12), pages 806-812, December.
    2. Billore, Soniya & Anisimova, Tatiana, 2021. "Panic buying research: A systematic literature review and future research agenda," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue Early Vie.
    3. Jimin Xiong & Zhanfeng Tang & Yufeng Zhu & Kefeng Xu & Yanhong Yin & Yang Xi, 2021. "Change of Consumption Behaviours in the Pandemic of COVID-19: Examining Residents’ Consumption Expenditure and Driving Determinants," IJERPH, MDPI, vol. 18(17), pages 1-15, August.
    4. Xiang Lin & Martin Thomas Falk, 2022. "Nordic stock market performance of the travel and leisure industry during the first wave of Covid-19 pandemic," Tourism Economics, , vol. 28(5), pages 1240-1257, August.
    5. Jie Feng & Jian Li & Wuyang Hu & Gucheng Li, 2022. "Public Interest, Risk, Trust, and Personal Protective Equipment Purchase and Usage: Face Masks Amid the COVID-19 Pandemic," IJERPH, MDPI, vol. 19(9), pages 1-16, May.
    6. Norbert Bajkó & Zsolt Fülöp & Kinga Nagyné Pércsi, 2022. "Changes in the Innovation- and Marketing-Habits of Family SMEs in the Foodstuffs Industry, Caused by the Coronavirus Pandemic in Hungary," Sustainability, MDPI, vol. 14(5), pages 1-17, March.
    7. Wang, Siqi & Cheah, Jun-Hwa & Lim, Xin-Jean & Leong, Yee Choy & Choo, Wei Chong, 2022. "Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    8. Witold Chmielarz & Marek Zborowski & Xuetao Jin & Mesut Atasever & Justyna Szpakowska, 2022. "On a Comparative Analysis of Individual Customer Purchases on the Internet for Poland, Turkey and the People’s Republic of China at the Time of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(12), pages 1-21, June.
    9. Chih-Ching Yu & Ching Lu, 2023. "Reassessing the Impact of Fear Appeals in Sustainable Consumption Communication: An Investigation into Message Types and Message Foci," Sustainability, MDPI, vol. 15(23), pages 1-18, November.
    10. Paraschiv Dorel Mihai & ȚIțan Emilia & Manea Daniela Ioana & Ionescu Crina Dana & Mihai Mihaela & Șerban Octavian, 2022. "The change in e-commerce in the context of the Coronavirus pandemic," Management & Marketing, Sciendo, vol. 17(2), pages 220-233, June.
    11. Jelena Končar & Radenko Marić & Goran Vukmirović & Sonja Vučenović, 2021. "Sustainability of Food Placement in Retailing during the COVID-19 Pandemic," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
    12. Herjanto, Halimin & Amin, Muslim & Purington, Elizabeth F., 2021. "Panic buying: The effect of thinking style and situational ambiguity," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    13. Fu, Xin & Qiang, Yongjie & Liu, Xuxu & Jiang, Ying & Cui, Zhiwei & Zhang, Deyu & Wang, Jianwei, 2022. "Will multi-industry supply chains' resilience under the impact of COVID-19 pandemic be different? A perspective from China's highway freight transport," Transport Policy, Elsevier, vol. 118(C), pages 165-178.
    14. Tarek Ben Hassen & Hamid El Bilali & Mohammad S. Allahyari & Sinisa Berjan & Darjan Karabašević & Adriana Radosavac & Goran Dašić & Ružica Đervida, 2021. "Preparing for the Worst? Household Food Stockpiling during the Second Wave of COVID-19 in Serbia," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    15. Jawaid, Muhammad Hassan & Karim, Emadul, 2021. "Factors Affecting Consumer Buying Behavior in E-Commerce Business during Outbreak of Covid-19: A Case Study on Top E-Commerce Websites," MPRA Paper 110476, University Library of Munich, Germany.
    16. Bingbing Wang, 2021. "How Does COVID-19 Affect House Prices? A Cross-City Analysis," JRFM, MDPI, vol. 14(2), pages 1-15, January.
    17. Jiang, Yangyang & Stylos, Nikolaos, 2021. "Triggers of consumers’ enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    18. Cheng Liu & Cheuk-Kwan Sun & Yu-Chia Chang & Shang-Yu Yang & Tao Liu & Cheng-Chia Yang, 2021. "The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    19. Gupta, Shipra & Coskun, Merve, 2021. "The influence of human crowding and store messiness on consumer purchase intention– the role of contamination and scarcity perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    20. Jiang, Yi & Wang, Xueqin & Yuen, Kum Fai, 2021. "Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aif:journl:v:5:y:2021:i:9:p:165-180. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Farjana Rahman (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.