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Self-Efficacy Mediates the Effect of Framing Eating Disorders Prevention Message on Intentions to Have a Sufficient Weight: A Pilot Study

Author

Listed:
  • Agnès Helme-Guizon

    (Laboratoire CERAG—Grenoble INP, Institut of Engineering and Management, Université Grenoble Alpes, 38000 Grenoble, France)

  • Marie-Laure Gavard-Perret

    (Laboratoire CERAG—Grenoble INP, Institut of Engineering and Management, Université Grenoble Alpes, 38000 Grenoble, France)

  • Rebecca Shankland

    (Laboratoire DIPHE, Université Lumière Lyon 2, 69000 Lyon, France)

  • Valentin Flaudias

    (Pôle Psychiatrie B, CHU Clermont-Ferrand, Université Clermont Auvergne, EA NPsy-Sydo, 63000 Clermont-Ferrand, France)

Abstract

Background: In the context of social marketing, the effectiveness of prevention messages is a major issue. The main objective of the present study was to assess the effect of prevention messages framing on self-efficacy reinforcement in order to improve intentions to reach or maintain sufficient weight in a non-clinical sample. It thus focuses on testing the mediating role of self-efficacy. Methods: Two hundred and thirty-three university student women were randomly assigned to one of the two conditions (gain-framed versus loss-framed message). They were exposed to a short persuasive message and surveyed on self-efficacy and intention to maintain sufficient weight. Results: Loss-framed messages elicited higher levels of self-efficacy than gain-framed messages, which led to higher intentions to reach or maintain sufficient weight. This study sheds light on the mediating role of self-efficacy. Conclusions: The results suggest ways to improve the persuasiveness of prevention campaigns, thereby opening up further research avenues.

Suggested Citation

  • Agnès Helme-Guizon & Marie-Laure Gavard-Perret & Rebecca Shankland & Valentin Flaudias, 2021. "Self-Efficacy Mediates the Effect of Framing Eating Disorders Prevention Message on Intentions to Have a Sufficient Weight: A Pilot Study," IJERPH, MDPI, vol. 18(17), pages 1-9, August.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:17:p:8980-:d:622268
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    References listed on IDEAS

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    1. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
    2. Rimal, Arbindra & Moon, Wanki & Balasubramanian, Siva K. & Miljkovic, Dragan, 2011. "Self Efficacy as a Mediator of the Relationship between Dietary Knowledge and Behavior," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(3), pages 1-14, November.
    3. Laurie Balbo & Marie-Laure Gavard-Perret, 2015. "Effects of the message framing on intentions towards pap test: a moderation by the objective of the recommended behavior, mediated through the valence of mental imagery [Effets du cadrage du messag," Post-Print halshs-01337742, HAL.
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