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ENDS Flavor Preference by Menthol Cigarette Smoking Status among US Adults, 2018–2019

Author

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  • Brian L. Rostron

    (Center for Tobacco Products, US Food and Drug Administration, Silver Spring, MD 20993, USA)

  • Joanne T. Chang

    (Center for Tobacco Products, US Food and Drug Administration, Silver Spring, MD 20993, USA)

  • Cindy M. Chang

    (Center for Tobacco Products, US Food and Drug Administration, Silver Spring, MD 20993, USA)

  • Rebecca A. Jackson

    (Center for Tobacco Products, US Food and Drug Administration, Silver Spring, MD 20993, USA)

  • Bridget K. Ambrose

    (Center for Tobacco Products, US Food and Drug Administration, Silver Spring, MD 20993, USA)

Abstract

E-cigarette flavor preference may differ among smokers using e-cigarettes, but little information is available on preferences by menthol cigarette status. Using nationally representative data for US adults from the 2018–2019 Tobacco Use Supplement to the Current Population Survey, we analyzed e-cigarette flavor preference by menthol cigarette status and e-cigarette device type for dual-cigarette and e-cigarette users and e-cigarette users who had recently quit smoking by trying to switch to e-cigarettes (“switchers”). Approximately half (52.2%) of dual users of menthol cigarettes and e-cigarettes reported using menthol/mint-flavored e-cigarettes as did 41.4% of “switchers” who had smoked menthol cigarettes; exclusive menthol/mint flavor use was 13.1% for dual users and 21.3% for “switchers.” A similar proportion (45.1%) of dual users who smoked nonmenthol cigarettes used tobacco-flavored e-cigarettes, but only 26.7% of “switchers” who had smoked nonmenthol cigarettes used tobacco-flavored e-cigarettes. Approximately 60% of dual users and “switchers” used fruit/other flavors, regardless of menthol cigarette use. By device type, 63.9% of dual users of cartridge-based e-cigarettes and menthol cigarettes used menthol/mint-flavored e-cigarettes. Approximately 75% of dual users and 85% of “switchers” who used tank or mod systems used fruit/other flavors. Menthol cigarette smokers may be particularly likely to use menthol/mint e-cigarettes, and a majority of dual users and “switchers” used fruit/other flavors. These results can inform policy measures concerning flavored electronic nicotine delivery system products.

Suggested Citation

  • Brian L. Rostron & Joanne T. Chang & Cindy M. Chang & Rebecca A. Jackson & Bridget K. Ambrose, 2020. "ENDS Flavor Preference by Menthol Cigarette Smoking Status among US Adults, 2018–2019," IJERPH, MDPI, vol. 18(1), pages 1-8, December.
  • Handle: RePEc:gam:jijerp:v:18:y:2020:i:1:p:240-:d:472766
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    References listed on IDEAS

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    1. Kim AGJ Romijnders & Erna JZ Krüsemann & Sanne Boesveldt & Kees de Graaf & Hein de Vries & Reinskje Talhout, 2019. "E-Liquid Flavor Preferences and Individual Factors Related to Vaping: A Survey among Dutch Never-Users, Smokers, Dual Users, and Exclusive Vapers," IJERPH, MDPI, vol. 16(23), pages 1-15, November.
    2. Carla J. Berg, 2016. "Preferred flavors and reasons for e-cigarette use and discontinued use among never, current, and former smokers," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 61(2), pages 225-236, March.
    3. Sarah D. Kowitt & Clare Meernik & Hannah M. Baker & Amira Osman & Li-Ling Huang & Adam O. Goldstein, 2017. "Perceptions and Experiences with Flavored Non-Menthol Tobacco Products: A Systematic Review of Qualitative Studies," IJERPH, MDPI, vol. 14(4), pages 1-18, March.
    4. Liane M. Schneller & Maansi Bansal-Travers & Maciej L. Goniewicz & Scott McIntosh & Deborah Ossip & Richard J. O’Connor, 2019. "Use of Flavored E-Cigarettes and the Type of E-Cigarette Devices Used among Adults and Youth in the US—Results from Wave 3 of the Population Assessment of Tobacco and Health Study (2015–2016)," IJERPH, MDPI, vol. 16(16), pages 1-12, August.
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    Keywords

    e-cigarette; flavor; menthol; tobacco;
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