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Exploring the Roles of Green Food Consumption and Social Trust in the Relationship between Perceived Consumer Effectiveness and Psychological Wellbeing

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  • Jianming Wang

    (School of Business Administration, Zhejiang University of Finance & Economics, Hangzhou 310018, China)

  • Ninh Nguyen

    (Department of Economics, Finance and Marketing, La Trobe Business School, La Trobe University, Melbourne 3086, Australia
    Business Sustainability Research Group, Thuongmai University, Hanoi 100000, Vietnam)

  • Xiangzhi Bu

    (Department of Business Administration, Business School, Shantou University, Shantou 515063, China)

Abstract

Green food consumption is a core issue that contributes to solving environmental pollution and achieving sustainable development. This study aims to investigate the mediating role of green food consumption and social trust in the relationship between perceived consumer effectiveness and psychological wellbeing to provide new insights into green food consumption, based on social ideal theory and social trust theory. Using a sample data of 514 consumers in China, the results of structural equation modeling showed that perceived consumer effectiveness was positively related to psychological wellbeing. Furthermore, green food consumption mediated the relationship between perceived consumer effectiveness and psychological wellbeing. In addition, social trust moderated the relationship between perceived consumer effectiveness and green food consumption. Social trust also moderated the indirect effect of perceived consumer effectiveness on psychological wellbeing through green food consumption. The findings of this study enrich the extant literature relating to green food consumption and have practical implications for business managers and policymakers.

Suggested Citation

  • Jianming Wang & Ninh Nguyen & Xiangzhi Bu, 2020. "Exploring the Roles of Green Food Consumption and Social Trust in the Relationship between Perceived Consumer Effectiveness and Psychological Wellbeing," IJERPH, MDPI, vol. 17(13), pages 1-14, June.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:13:p:4676-:d:377885
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    References listed on IDEAS

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    Cited by:

    1. António Raposo & Fernando Ramos & Dele Raheem & Ariana Saraiva & Conrado Carrascosa, 2021. "Food Safety, Security, Sustainability and Nutrition as Priority Objectives of the Food Sector," IJERPH, MDPI, vol. 18(15), pages 1-4, July.
    2. Xin Qi & Huaming Yu & Angelika Ploeger, 2020. "Exploring Influential Factors Including COVID-19 on Green Food Purchase Intentions and the Intention–Behaviour Gap: A Qualitative Study among Consumers in a Chinese Context," IJERPH, MDPI, vol. 17(19), pages 1-22, September.
    3. Sara de Sio & Giulia Casu & Alessandra Zamagni & Paola Gremigni, 2024. "Product Characteristics and Emotions to Bridge the Intention-Behavior Gap in Green Food Purchasing," Sustainability, MDPI, vol. 16(17), pages 1-20, August.
    4. Wang, Liping & Chen, Longjun & Li, Chuang, 2024. "Research on strategies for improving green product consumption sentiment from the perspective of big data," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    5. Ahsan Siraj & Shilpa Taneja & Yongming Zhu & Hongbing Jiang & Sunil Luthra & Anil Kumar, 2022. "Hey, did you see that label? It's sustainable!: Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 2820-2838, November.
    6. Sara de Sio & Alessandra Zamagni & Giulia Casu & Paola Gremigni, 2022. "Green Trust as a Mediator in the Relationship between Green Advertising Skepticism, Environmental Knowledge, and Intention to Buy Green Food," IJERPH, MDPI, vol. 19(24), pages 1-15, December.

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