IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v15y2018i6p1188-d151024.html
   My bibliography  Save this article

Use of Facebook by Hospitals in Taiwan: A Nationwide Survey

Author

Listed:
  • Po-Chin Yang

    (Department of Family Medicine, Taipei Veterans General Hospital, Taipei 112, Taiwan)

  • Wui-Chiang Lee

    (Department of Medical Affairs and Planning, Taipei Veterans General Hospital, Taipei 112, Taiwan
    School of Medicine, National Yang-Ming University, Taipei 112, Taiwan)

  • Hao-Yen Liu

    (Department of Family Medicine, Taipei Veterans General Hospital, Taipei 112, Taiwan)

  • Mei-Ju Shih

    (Graduate Institute of Communication Engineering, National Taiwan University, Taipei 112, Taiwan)

  • Tzeng-Ji Chen

    (Department of Family Medicine, Taipei Veterans General Hospital, Taipei 112, Taiwan
    School of Medicine, National Yang-Ming University, Taipei 112, Taiwan)

  • Li-Fang Chou

    (Department of Public Finance, National Chengchi University, Taipei 116, Taiwan)

  • Shinn-Jang Hwang

    (Department of Family Medicine, Taipei Veterans General Hospital, Taipei 112, Taiwan
    School of Medicine, National Yang-Ming University, Taipei 112, Taiwan)

Abstract

Background : Social media advertising has become increasingly influential in recent years. Because Facebook has the most active users worldwide, many hospitals in Taiwan have created official Facebook fan pages. Our study was to present an overview of official Facebook fan pages of hospitals in Taiwan. Methods : All 417 hospitals were surveyed about their use of Facebook fan pages in December 2017. The last update time, posts in the past 30 days, number of “Likes”, and other features were analyzed and stratified according to the accreditation statuses of the hospitals. Results : In Taiwan, only 51.1% ( n = 213) of the hospitals had an official Facebook fan page. Among these hospitals, 71.8% ( n = 153) had updated their pages in the past 30 days, although 89.2% ( n = 190) provided online interactions. Academic medical centers tended to have more “Likes” than regional and local community hospitals (on average 5947.4, 2644.8, and 1548.0, respectively). Conclusions : In spite of the popularity of Facebook among the general population, most hospitals in Taiwan do not seem to make good use of this kind of social media. The reasons for the use and nonuse of Facebook on the part of both hospitals and patients deserve further investigation.

Suggested Citation

  • Po-Chin Yang & Wui-Chiang Lee & Hao-Yen Liu & Mei-Ju Shih & Tzeng-Ji Chen & Li-Fang Chou & Shinn-Jang Hwang, 2018. "Use of Facebook by Hospitals in Taiwan: A Nationwide Survey," IJERPH, MDPI, vol. 15(6), pages 1-10, June.
    • Handle: RePEc:gam:jijerp:v:15:y:2018:i:6:p:1188-:d:151024
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/15/6/1188/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/15/6/1188/
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ya-Chuan Hsu & Tzeng-Ji Chen & Feng-Yuan Chu & Hao-Yen Liu & Li-Fang Chou & Shinn-Jang Hwang, 2019. "Official Websites of Local Health Centers in Taiwan: A Nationwide Study," IJERPH, MDPI, vol. 16(3), pages 1-10, January.
    2. Chengyan Zhu & Xiaolin Xu & Wei Zhang & Jianmin Chen & Richard Evans, 2019. "How Health Communication via Tik Tok Makes a Difference: A Content Analysis of Tik Tok Accounts Run by Chinese Provincial Health Committees," IJERPH, MDPI, vol. 17(1), pages 1-13, December.
    3. Beniamino Schiavone & Andrea Vitale & Mena Gallo & Gianlucasalvatore Russo & Domenico Ponticelli & Mario Borrelli, 2021. "Overview of Facebook Use by Hospitals in Italy: A Nationwide Survey during the COVID-19 Emergency," IJERPH, MDPI, vol. 18(14), pages 1-17, July.
    4. Pi-Chun Hsu & I-Hsiung Chang & Ru-Si Chen, 2019. "Online Learning Communities and Mental Health Literacy for Preschool Teachers: The Moderating Role of Enthusiasm for Engagement," IJERPH, MDPI, vol. 16(22), pages 1-9, November.
    5. Po-Chin Yang & Feng-Yuan Chu & Hao-Yen Liu & Mei-Ju Shih & Tzeng-Ji Chen & Li-Fang Chou & Shinn-Jang Hwang, 2019. "Features of Online Hospital Appointment Systems in Taiwan: A Nationwide Survey," IJERPH, MDPI, vol. 16(2), pages 1-10, January.
    6. Afiq Izzudin A. Rahim & Mohd Ismail Ibrahim & Kamarul Imran Musa & Sook-Ling Chua, 2021. "Facebook Reviews as a Supplemental Tool for Hospital Patient Satisfaction and Its Relationship with Hospital Accreditation in Malaysia," IJERPH, MDPI, vol. 18(14), pages 1-16, July.
    7. Afiq Izzudin A. Rahim & Mohd Ismail Ibrahim & Kamarul Imran Musa & Sook-Ling Chua & Najib Majdi Yaacob, 2021. "Assessing Patient-Perceived Hospital Service Quality and Sentiment in Malaysian Public Hospitals Using Machine Learning and Facebook Reviews," IJERPH, MDPI, vol. 18(18), pages 1-28, September.
    8. Angela Chang & Xuechang Xian & Matthew Tingchi Liu & Xinshu Zhao, 2022. "Health Communication through Positive and Solidarity Messages Amid the COVID-19 Pandemic: Automated Content Analysis of Facebook Uses," IJERPH, MDPI, vol. 19(10), pages 1-16, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:15:y:2018:i:6:p:1188-:d:151024. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.