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Analysis of Data from Surveys for the Identification of the Factors That Influence the Migration of Small Companies to eCommerce

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  • William Villegas-Ch.

    (Escuela de Ingeniería en Tecnologías de la Información, FICA, Universidad de Las Américas, Quito 170125, Ecuador
    Facultad de Tecnologías de Información, Universidad Latina de Costa Rica, San José 70201, Costa Rica)

  • Santiago Criollo-C

    (Escuela de Ingeniería en Tecnologías de la Información, FICA, Universidad de Las Américas, Quito 170125, Ecuador)

  • Walter Gaibor-Naranjo

    (Carrera de Ciencias de la Computación, Universidad Politécnica Salesiana, Quito 170105, Ecuador)

  • Xavier Palacios-Pacheco

    (Departamento de Sistemas, Universidad Internacional del Ecuador, Quito 170411, Ecuador)

Abstract

Currently, medium and small businesses face a significant change in the way consumers purchase their services, products, or goods. This change is fundamentally due to the pandemic caused by the 2019 coronavirus disease, during which people were forced to use information and communication technologies to satisfy their needs and interact with other people. After the pandemic, people’s dependence on technology increased exponentially, to such an extent that the Internet has become the channel through which any product can be purchased in an agile and varied way, from the comfort of home, and regardless of schedules. Therefore, for companies, moving from the traditional market to eCommerce is a necessity, but the change must take place efficiently. Therefore, identifying the factors that influence consumers to access a brand, a service, or a product is a characteristic of eCommerce. This paper presents an analysis of the factors that influence the use of electronic commerce. For this, a review of similar works was carried out for the design of surveys and the identification of the critical points considered by consumers. These data were analyzed in a granular way with tools used in business intelligence to improve decision making in the migration to a digital market.

Suggested Citation

  • William Villegas-Ch. & Santiago Criollo-C & Walter Gaibor-Naranjo & Xavier Palacios-Pacheco, 2022. "Analysis of Data from Surveys for the Identification of the Factors That Influence the Migration of Small Companies to eCommerce," Future Internet, MDPI, vol. 14(11), pages 1-22, October.
    • Handle: RePEc:gam:jftint:v:14:y:2022:i:11:p:303-:d:952712
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    References listed on IDEAS

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    1. William Villegas-Ch & Xavier Palacios-Pacheco & Sergio Luján-Mora, 2019. "Application of a Smart City Model to a Traditional University Campus with a Big Data Architecture: A Sustainable Smart Campus," Sustainability, MDPI, vol. 11(10), pages 1-28, May.
    2. Garín-Muñoz, Teresa & López, Rafael & Pérez-Amaral, Teodosio & Herguera, Iñigo & Valarezo, Angel, 2019. "Models for individual adoption of eCommerce, eBanking and eGovernment in Spain," Telecommunications Policy, Elsevier, vol. 43(1), pages 100-111.
    3. Agatz, Niels A.H. & Fleischmann, Moritz & van Nunen, Jo A.E.E., 2008. "E-fulfillment and multi-channel distribution - A review," European Journal of Operational Research, Elsevier, vol. 187(2), pages 339-356, June.
    4. William Villegas-Ch & Jhoann Molina-Enriquez & Carlos Chicaiza-Tamayo & Iván Ortiz-Garcés & Sergio Luján-Mora, 2019. "Application of a Big Data Framework for Data Monitoring on a Smart Campus," Sustainability, MDPI, vol. 11(20), pages 1-15, October.
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    1. Ana Maria Mihaela Iordache & Alexandru Ionescu & Vlad Gabriel Cârstea & Hanna Chung & Nicoleta Rossela Dumitru & Bogdan Glăvan, 2023. "Scenarios to Improve E-Commerce SMEs Activity Based on Their Classification: A Case Study on Romania," Sustainability, MDPI, vol. 15(15), pages 1-19, August.

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