The Importance of Creative Knowledge Workers in Creative Organization

The growing importance of creative knowledge workers as a resource of particular significance for the growth of organizations is becoming one of the greatest challenges of the knowledge-based economy. Thus, the growing role of creative organizations contributes to building the economic potential of cities, regions, countries, but also of various organizations operating in the market. The development of civilization at its current stage has always been a source of this type of activity. Hence, the issue of understanding how creative knowledge workers operate has been and continues to be addressed by researchers around the world in recent years. The topic presented in this article on the knowledge and creativity of employees and their impact on the growth of creative organizations to a certain extent responds to this demand. The aim of the article is to clarify and extend the conceptualization in terms of creative activities performed by knowledge workers and the correlations with their characteristics and with knowledge initiatives. Achieving the set aim would allow to indicate that modern development depends on the proper generation of knowledge and creativity and the resources offered by an organization to facilitate its absorption in terms of growth prospects. The article reviews the research on cognitive, theoretical, methodological, and empirical issues regarding the development of creative knowledge workers employed in creative organizations as well as characteristics of workers and knowledge initiatives introduced in organizations. The analysis of the literature allowed to establish a research framework and indicate which knowledge initiatives are important and which characteristics of selected employees may be related to creative activities. Empirical verification was carried out through the analysis of basic descriptive statistics with Spearman’s ρ rank correlation and the relationship between nominal and ordinal variables using chi-square tests. The results of the study revealed significant relationships between the performance of creative activities and certain characteristics of knowledge workers as well as between the performance of creative activities and the introduction of knowledge initiatives. It turned out that the knowledge of the nature of the connections between the mentioned activities and knowledge initiatives is the basis for determining which knowledge initiatives in the case of a given creative organization will bring the best results in the form of taking effective creative activities by knowledge workers. Moreover, a person who performs creative activities has only some of the characteristics presented in this article. The research results are particularly relevant to the development of creative knowledge workers employed in creative organizations. Setting out guidelines aimed at changing this state of affairs and the research conducted allowed the identification of areas for improvement in order to ensure that they develop more effectively and meet the demands of competitiveness, generating more innovative ideas.