IDEAS home Printed from https://ideas.repec.org/a/gam/jeners/v14y2021i15p4631-d605258.html
   My bibliography  Save this article

The Preferences of Active Final Purchasers Regarding the Environment of Cooperation with Offerors and Benefits Achieved Thanks to Such Cooperation

Author

Listed:
  • Agnieszka Izabela Baruk

    (Department of Management Systems and Innovation, Faculty of Management and Production Engineering, Lodz University of Technology, 90-924 Łódź, Poland)

Abstract

The aim of this study was to identify the preferences of final purchasers regarding the environment of cooperation with offerors and the benefits of cooperation, as well as to identify dependencies between two groups of preferences, taking into account the age of purchasers. The results of an analysis of the global literature on the subject indicate that so far these issues have not been studied, either in relation to the energy market or other areas of the consumer market. Therefore, we can talk about a cognitive and research gap in this area. In order to reduce the gap, seven research hypotheses were formulated and primary research was carried out on 1196 adult representatives of final purchasers in Poland to verify the hypotheses. The collected data were subjected to quantitative analysis, the results of which made it possible to state that most respondents preferred the parallel use of the online and offline environments as a place of interaction with offerors. More than half of the respondents stated that a combination of material and non-material benefits achieved through cooperation with offerors effectively encourages purchasers to undertake this cooperation. Non-material benefits such as the possibility of gaining new knowledge, the possibility of gaining new skills, and the possibility of establishing relationships with new people turned out to be particularly important. Statistically significant dependencies were identified between the preferences regarding the environment of cooperation and preferences regarding the benefits of cooperation. Moreover, dependencies were identified between age and the general specificity of benefits of cooperation with offerors, and between age and twelve specific benefits of cooperation. Conclusions drawn from the results obtained have great cognitive and application value, enriching knowledge of the behavior of final purchasers and making it easier for offerors, including companies operating on the consumer energy market, to make effective decisions about encouraging recipients to cooperate in the process of creating a marketing offer.

Suggested Citation

  • Agnieszka Izabela Baruk, 2021. "The Preferences of Active Final Purchasers Regarding the Environment of Cooperation with Offerors and Benefits Achieved Thanks to Such Cooperation," Energies, MDPI, vol. 14(15), pages 1-17, July.
    • Handle: RePEc:gam:jeners:v:14:y:2021:i:15:p:4631-:d:605258
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1996-1073/14/15/4631/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1996-1073/14/15/4631/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Thierry Rayna & Ludmila Striukova, 2021. "Involving Consumers: The Role of Digital Technologies in Promoting ‘Prosumption’ and User Innovation," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(1), pages 218-237, March.
    2. Mizan Rahman & Sunny Bose & Mujahid Mohiuddin Babu & Bidit Lal Dey & Sanjit Kumar Roy & Ben Binsardi, 2019. "Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal," Information Systems Frontiers, Springer, vol. 21(3), pages 527-545, June.
    3. Magdalena Maciaszczyk & Maria Kocot, 2021. "Behavior of Online Prosumers in Organic Product Market as Determinant of Sustainable Consumption," Sustainability, MDPI, vol. 13(3), pages 1-14, January.
    4. Hiteva, Ralitsa & Sovacool, Benjamin, 2017. "Harnessing social innovation for energy justice: A business model perspective," Energy Policy, Elsevier, vol. 107(C), pages 631-639.
    5. Benedict G. C. Dellaert, 2019. "The consumer production journey: marketing to consumers as co-producers in the sharing economy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 238-254, March.
    6. Eric Martineau & Zeynep Arsel, 2017. "Managing Communities of Co-creation around Consumer Engagement Styles," Journal of the Association for Consumer Research, University of Chicago Press, vol. 2(2), pages 179-195.
    7. Kirsi Kotilainen & Ulla A. Saari, 2018. "Policy Influence on Consumers’ Evolution into Prosumers—Empirical Findings from an Exploratory Survey in Europe," Sustainability, MDPI, vol. 10(1), pages 1-22, January.
    8. Fatemeh Hamidi & Naser Shams Gharneh & Datis Khajeheian, 2019. "A Conceptual Framework for Value Co-Creation in Service Enterprises (Case of Tourism Agencies)," Sustainability, MDPI, vol. 12(1), pages 1-21, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Małgorzata Łatuszyńska & Kesra Nermend, 2022. "Energy Decision Making: Problems, Methods, and Tools—An Overview," Energies, MDPI, vol. 15(15), pages 1-5, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Agnieszka Izabela Baruk, 2021. "Relationships between Final Purchasers and Offerors in the Context of Their Perception by Final Purchasers," Energies, MDPI, vol. 14(11), pages 1-15, June.
    2. Agnieszka Izabela Baruk & Mateusz Grzesiak, 2020. "Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
    3. Horstink, Lanka & Wittmayer, Julia M. & Ng, Kiat, 2021. "Pluralising the European energy landscape: Collective renewable energy prosumers and the EU's clean energy vision," Energy Policy, Elsevier, vol. 153(C).
    4. Magdalena Maciaszczyk & Maria Kocot, 2021. "Behavior of Online Prosumers in Organic Product Market as Determinant of Sustainable Consumption," Sustainability, MDPI, vol. 13(3), pages 1-14, January.
    5. Agnieszka Izabela Baruk, 2021. "Prosumers’ Needs Satisfied Due to Cooperation with Offerors in the Context of Attitudes toward Such Cooperation," Energies, MDPI, vol. 14(22), pages 1-16, November.
    6. Ge Yao & Jianming Miao, 2021. "Service Value Co-Creation in Digital Platform Business: A Case of Xianyu Idle Trading Platform," Sustainability, MDPI, vol. 13(20), pages 1-21, October.
    7. Mulhuijzen, Max & de Jong, Jeroen P.J., 2023. "The rich or the poor? Personal resources, do-it-yourself, and innovation in the household sector," Research Policy, Elsevier, vol. 52(3).
    8. Magdalena Maciaszczyk & Artur Kwasek & Maria Kocot & Damian Kocot, 2022. "Determinants of Purchase Behavior of Young E-Consumers of Eco-Friendly Products to Further Sustainable Consumption Based on Evidence from Poland," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    9. Manuel Sánchez-Pérez & Nuria Rueda-López & María Belén Marín-Carrillo & Eduardo Terán-Yépez, 2021. "Theoretical dilemmas, conceptual review and perspectives disclosure of the sharing economy: a qualitative analysis," Review of Managerial Science, Springer, vol. 15(7), pages 1849-1883, October.
    10. Julia Maria Wittmayer & Tessa de Geus & Bonno Pel & F. Avelino & Sabine Hielscher & Thomas Hoppe & Marie Susan Mühlemeier & Agata Stasik & Sem Oxenaar & Karoline K.S. Rogge & Vivian Visser & Esther Ma, 2020. "Beyond instrumentalism: Broadening the understanding of social innovation in socio-technical energy systems," ULB Institutional Repository 2013/312323, ULB -- Universite Libre de Bruxelles.
    11. Matschoss, Kaisa & Mikkonen, Irmeli & Gynther, Lea & Koukoufikis, Giorgos & Uihlein, Andreas & Murauskaite-Bull, Ingrida, 2022. "Drawing policy insights from social innovation cases in the energy field," Energy Policy, Elsevier, vol. 161(C).
    12. Klein, Jan F. & Merfeld, Katrin & Wilhelms, Mark-Philipp & Falk, Tomas & Henkel, Sven, 2022. "Buying to share: How prosumption promotes purchases in peer-to-peer asset sharing," Journal of Business Research, Elsevier, vol. 143(C), pages 171-183.
    13. Daniel Alonso‐Martínez & Nuria González‐Álvarez & Mariano Nieto, 2019. "The influence of financial performance on corporate social innovation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 859-871, July.
    14. Qiao, Penghua & Liu, Siting & Fung, Hung-Gay & Wang, Chen, 2024. "Corporate green innovation in a digital economy," International Review of Economics & Finance, Elsevier, vol. 92(C), pages 870-883.
    15. Hope Jensen Schau & Melissa Archpru Akaka, 2021. "From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 9-22, June.
    16. von Richthofen, Georg & von Wangenheim, Florian, 2021. "Managing service providers in the sharing economy: Insights from Airbnb’s host management," Journal of Business Research, Elsevier, vol. 134(C), pages 765-777.
    17. Mai, Enping (Shirley) & Ketron, Seth, 2022. "How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation," Journal of Business Research, Elsevier, vol. 140(C), pages 684-692.
    18. Fei Li & Yang Zhao & Jaime Ortiz & Yan Chen, 2023. "How Does Digital Technology Innovation Affect the Internationalization Performance of Chinese Enterprises? The Moderating Effect of Sustainability Readiness," Sustainability, MDPI, vol. 15(14), pages 1-25, July.
    19. Moritz Ehrtmann & Lars Holstenkamp & Timon Becker, 2021. "Regional Electricity Models for Community Energy in Germany: The Role of Governance Structures," Sustainability, MDPI, vol. 13(4), pages 1-24, February.
    20. Apostolos Vetsikas & Yeoryios Stamboulis & Vasiliki Georgatzi, 2024. "Exploring the coevolution of heterogeneous actors in national innovation systems: a system dynamics analysis of Finland," Review of Evolutionary Political Economy, Springer, vol. 5(3), pages 581-610, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jeners:v:14:y:2021:i:15:p:4631-:d:605258. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.