IDEAS home Printed from https://ideas.repec.org/a/gam/jecomi/v11y2023i8p218-d1219830.html
   My bibliography  Save this article

Buy Now Pay Later—A Fad or a Reality? A Perspective on Electronic Commerce

Author

Listed:
  • Dana Adriana Lupșa-Tătaru

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, Colina Universității Street, No. 1, Building A, 500068 Brașov, Romania)

  • Eliza Nichifor

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, Colina Universității Street, No. 1, Building A, 500068 Brașov, Romania)

  • Lavinia Dovleac

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, Colina Universității Street, No. 1, Building A, 500068 Brașov, Romania)

  • Ioana Bianca Chițu

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, Colina Universității Street, No. 1, Building A, 500068 Brașov, Romania)

  • Raluca Dania Todor

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, Colina Universității Street, No. 1, Building A, 500068 Brașov, Romania)

  • Gabriel Brătucu

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brașov, Colina Universității Street, No. 1, Building A, 500068 Brașov, Romania)

Abstract

The Millennials and Generation Z use online shopping for a holistic experience and buy more expensive or better-quality products with buy now pay later payment methods for their highly demanding needs. The authors aimed to deepen understanding of this phenomenon by finding related knowledge fields and discovering the type of economy that will represent an increasing market share for the method of domestic e-commerce payments. The methodology used combined computer-assisted review, descriptive statistics, and linear regression to explain the market share of 23 economies worldwide. Student credit card use, myopic consumer law, buying tendencies. and dark financial triangles were identified as related topics. Logistics performance, ease of doing business, and postal development were found to be significant factors. Finally, economies with medium ranks are inclined to adopt this kind of payment easily. Hence, major implications, both managerial and academic, must be addressed. High responsibility should be borne by industry associations, which should run information campaigns by collaborating with public institutions. From the point of view of theoretical implications, studying the buy now and pay later concept and its outcomes might deepen understanding of consumer behaviour, decision-making processes, risk perception mitigation, debt behaviours, and credit adoption.

Suggested Citation

  • Dana Adriana Lupșa-Tătaru & Eliza Nichifor & Lavinia Dovleac & Ioana Bianca Chițu & Raluca Dania Todor & Gabriel Brătucu, 2023. "Buy Now Pay Later—A Fad or a Reality? A Perspective on Electronic Commerce," Economies, MDPI, vol. 11(8), pages 1-20, August.
    • Handle: RePEc:gam:jecomi:v:11:y:2023:i:8:p:218-:d:1219830
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2227-7099/11/8/218/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2227-7099/11/8/218/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Guttman-Kenney, Benedict & Firth, Chris & Gathergood, John, 2023. "Buy now, pay later (BNPL) ...on your credit card," Journal of Behavioral and Experimental Finance, Elsevier, vol. 37(C).
    2. Dhirendra Prajapati & Arjun R Harish & Yash Daultani & Harpreet Singh & Saurabh Pratap, 2023. "A Clustering Based Routing Heuristic for Last-Mile Logistics in Fresh Food E-Commerce," Global Business Review, International Management Institute, vol. 24(1), pages 7-20, February.
    3. Costantiello, Alberto & Leogrande, Angelo, 2023. "The Ease of Doing Business in the ESG Framework at World Level," MPRA Paper 117086, University Library of Munich, Germany.
    4. ., 2022. "The benefits and costs of fintech," Chapters, in: Fintech, chapter 5, pages 81-104, Edward Elgar Publishing.
    5. Tanu Goyal & Peter Morgan, 2023. "Benchmarking Adoption of E-Commerce Across the G20 Members," Indian Council for Research on International Economic Relations (ICRIER) Working Paper 416, Indian Council for Research on International Economic Relations (ICRIER), New Delhi, India.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. William A. Barnett & Kun He & Jingtong He, 2022. "Consumption Loan Augmented Divisia Monetary Index and China Monetary Aggregation," JRFM, MDPI, vol. 15(10), pages 1-17, October.
    2. Leogrande, Angelo & Costantiello, Alberto, 2023. "The Impact of Government Expenditure on Education in the ESG Models at World Level," SocArXiv 4wctx, Center for Open Science.
    3. Costantiello, Alberto & Leogrande, Angelo, 2023. "The Role Of Gdp Growth In The Esg Approach At World Level," SocArXiv r56hu, Center for Open Science.
    4. Phan, The Vinh & Huynh, Cong Minh, 2023. "The Effect of Logistics Services Quality on Consumer Satisfaction in Fresh Food E-Commerce: Evidence from the South of Vietnam," MPRA Paper 117627, University Library of Munich, Germany, revised 14 Jun 2023.
    5. Chandan Kumar Behera & Ritika Dadra, 2024. "Understanding young consumers’ attitude formation for new-age fintech credit products: an SOR framework perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 964-978, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jecomi:v:11:y:2023:i:8:p:218-:d:1219830. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.