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Exploring the Interplay of Pro-Environmental Attitudes, Dietary Choices, and Packaging Preferences: A Virtual Reality Restaurant Scenario Study

Author

Listed:
  • Ana Rita Farias

    (Digital Human-Environment Interaction Lab–HEI-Lab, Lusófona University, 1749-024 Lisbon, Portugal
    These authors contributed equally to this work.)

  • Hakan Lane

    (Data Mining Group, Johannes Gutenberg University, 55130 Mainz, Germany
    These authors contributed equally to this work.)

  • Jayanna Killingsworth

    (Sustainability Education, Prescott College, Prescott, AZ 86301, USA)

  • Julia M. Warden

    (Mendoza College of Business, University of Notre Dame, Notre Dame, IN 46556, USA)

  • Sara Wais

    (Independent Researcher, Birmingham B36 0PB, UK)

Abstract

This research paper delves into the complex relationship between pro-environmental attitudes, dietary preferences, and packaging choices using a Virtual Reality (VR) restaurant scenario. The imperative is to address environmental concerns, particularly plastic waste and greenhouse gas emissions, as they pertain to sectors of the food service sector. This study seeks to understand the factors influencing environmental attitudes and behaviors, with a focus on dietary preferences and packaging choices using a VR restaurant scenario. This study explores connections between gender, education, interventions, and pro-environmental attitudes, as well as the correlation between vegetarian diets and sustainable behaviors. While the results suggest significant correlations between gender and pro-environmental attitudes and a potential connection between adopting vegetarian diets and pro-environmental attitudes, our study emphasizes the nuanced nature of these relationships. The findings underline the importance of interdisciplinary research and strategic interventions for fostering sustainable behaviors and reducing environmental impact. The use of VR simulation adds a novel dimension to understanding individuals’ choices in controlled environments, shedding light on the intricate dynamics of pro-environmental decision making. This paper contributes to the ongoing discourse on sustainable behavior by offering insights into the interplay between personal preferences, environmental awareness, and choices with significant environmental implications.

Suggested Citation

  • Ana Rita Farias & Hakan Lane & Jayanna Killingsworth & Julia M. Warden & Sara Wais, 2023. "Exploring the Interplay of Pro-Environmental Attitudes, Dietary Choices, and Packaging Preferences: A Virtual Reality Restaurant Scenario Study," Challenges, MDPI, vol. 15(1), pages 1-10, December.
    • Handle: RePEc:gam:jchals:v:15:y:2023:i:1:p:1-:d:1303149
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    References listed on IDEAS

    as
    1. Balderjahn, Ingo, 1988. "Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns," Journal of Business Research, Elsevier, vol. 17(1), pages 51-56, August.
    2. Ana Rita Farias & Seray Coruk & Cláudia Simão, 2021. "The Effects of Temporal Discounting on Perceived Seriousness of Environmental Behavior: Exploring the Moderator Role of Consumer Attitudes Regarding Green Purchasing," Sustainability, MDPI, vol. 13(13), pages 1-8, June.
    3. Umar Nawaz Kayani & Anamul Haque & Umme Kulsum & Nishat Taslin Mohona & Fakhrul Hasan, 2023. "Modeling the Antecedents of Green Consumption Values to Promote the Green Attitude," Sustainability, MDPI, vol. 15(17), pages 1-15, August.
    Full references (including those not matched with items on IDEAS)

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