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Environmental Knowledge, Values, and Responsibilities Help to Enhance Organic Farming Intentions: A Case Study of Yunlin County, Taiwan

Author

Listed:
  • Po-Ching Wang

    (Department of Landscape Architecture and Agricultural Extension Center, National Chiayi University, Chiayi City 600355, Taiwan)

  • Fang-Chun Liu

    (Mustard Seed Creative & Design INC., Taichung 403010, Taiwan)

  • De-Chih Lee

    (Department of Information Management, Da-Yeh University, Changhua City 515006, Taiwan)

  • Ming-Ying Lin

    (Department of Plant Medicine and Agricultural Extension Center, National Chiayi University, Chiayi City 600355, Taiwan)

Abstract

This study aimed to identify the key factors that may influence farmers’ support for organic farming, which is an eco-friendly approach that nourishes the productivity of agricultural and ecological systems. To explore farmers’ adoption of organic-agriculture-related behaviors and the factors that influence these behavioral intentions, this research developed a questionnaire based on Kaiser’s theory of ecological behavior. The participants were 152 farmers, who were recruited via stratified sampling from four major agricultural zones in the county. The results revealed that environmental knowledge, environmental value, and feelings of responsibility positively influenced farmers’ behavioral intentions toward organic agriculture. The positive influence of environmental knowledge on behavioral intentions was enhanced by farmers’ experience, age, and time spent in agriculture each week. However, the positive influences of environmental value and feelings of responsibility were not moderated by the three aforementioned variables. Appropriate promotional and educational measures should incorporate the real-life experiences of farmers to increase their environmental knowledge, environmental value, and feelings of responsibility toward organic agriculture, thereby effectively enhancing their willingness to adopt this type of agriculture.

Suggested Citation

  • Po-Ching Wang & Fang-Chun Liu & De-Chih Lee & Ming-Ying Lin, 2023. "Environmental Knowledge, Values, and Responsibilities Help to Enhance Organic Farming Intentions: A Case Study of Yunlin County, Taiwan," Agriculture, MDPI, vol. 13(8), pages 1-12, July.
    • Handle: RePEc:gam:jagris:v:13:y:2023:i:8:p:1476-:d:1202840
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    References listed on IDEAS

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    1. Ratana Sapbamrer & Ajchamon Thammachai, 2021. "A Systematic Review of Factors Influencing Farmers’ Adoption of Organic Farming," Sustainability, MDPI, vol. 13(7), pages 1-28, March.
    2. Henning Best, 2008. "Organic agriculture and the conventionalization hypothesis: A case study from West Germany," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 25(1), pages 95-106, January.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Dmytro Serebrennikov & Fiona Thorne & Zein Kallas & Sinéad N. McCarthy, 2020. "Factors Influencing Adoption of Sustainable Farming Practices in Europe: A Systemic Review of Empirical Literature," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
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    1. Hao Li & Shuqi Yang & Juping Yan & Wangsheng Gao & Jixiao Cui & Yuanquan Chen, 2024. "From Conventional to Organic Agriculture: Influencing Factors and Reasons for Tea Farmers’ Adoption of Organic Farming in Pu’er City," Sustainability, MDPI, vol. 16(22), pages 1-17, November.

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