IDEAS home Printed from https://ideas.repec.org/a/gam/jagris/v13y2023i4p814-d1112958.html
   My bibliography  Save this article

Why Are Farmers Reluctant to Sell: Evidence from Rural China

Author

Listed:
  • Pan Wang

    (College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China)

  • Di Liu

    (College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China)

Abstract

The agricultural marketing behavior of farmers is crucial for the realization of production value. Based on survey data from 406 citrus farmers in Hubei Province, this paper empirically examines the effects of risk aversion and Internet use on farmers’ marketing behavior in terms of fresh produce. The results show that, first, farmers are generally reluctant to sell, with reluctant sellers accounting for about one-third of the total sample, and most report high levels of Internet use. Second, risk aversion and Internet use have a significant impact on farmers’ reluctance to sell. The higher the level of farmer risk aversion, the lower the reluctance to sell, while Internet use significantly increases the probability of farmers being reluctant to sell. Third, Internet use weakens the inhibiting effect of risk aversion on reluctance to sell. These findings help to clarify the factors influencing farmers’ reluctance to sell and provide reference suggestions for promoting high-quality agricultural development and rural industrial revitalization.

Suggested Citation

  • Pan Wang & Di Liu, 2023. "Why Are Farmers Reluctant to Sell: Evidence from Rural China," Agriculture, MDPI, vol. 13(4), pages 1-12, March.
    • Handle: RePEc:gam:jagris:v:13:y:2023:i:4:p:814-:d:1112958
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2077-0472/13/4/814/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2077-0472/13/4/814/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gao, Yang & Zhang, Xiao & Wu, Lei & Yin, Shijiu & Lu, Jiao, 2017. "Resource basis, ecosystem and growth of grain family farm in China: Based on rough set theory and hierarchical linear model," Agricultural Systems, Elsevier, vol. 154(C), pages 157-167.
    2. Brick, Kerri & Visser, Martine, 2015. "Risk preferences, technology adoption and insurance uptake: A framed experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 118(C), pages 383-396.
    3. Robert T. Jensen, 2010. "Information, efficiency, and welfare in agricultural markets," Agricultural Economics, International Association of Agricultural Economists, vol. 41(s1), pages 203-216, November.
    4. Pierre Courtois & Julie Subervie, 2015. "Farmer Bargaining Power and Market Information Services," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 97(3), pages 953-977.
    5. Bontems, Philippe & Thomas, Alban, 2006. "AJAE Appendix: Regulating Nitrogen Pollution with Risk-Averse Farmers under Hidden Information and Moral Hazard," American Journal of Agricultural Economics APPENDICES, Agricultural and Applied Economics Association, vol. 88(1), pages 1-6, February.
    6. Philippe Bontems & Alban Thomas, 2006. "Regulating Nitrogen Pollution with Risk Averse Farmers under Hidden Information and Moral Hazard," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 88(1), pages 57-72.
    7. Stephan J. Goetz, 1992. "A Selectivity Model of Household Food Marketing Behavior in Sub-Saharan Africa," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 74(2), pages 444-452.
    8. Peng Peng & Zhigang Xu, 2022. "Price expectations, risk aversion, and choice of sales methods for large‐scale farmers under incomplete market conditions," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 1012-1031, October.
    9. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    10. Elisabeth Vollmer & Daniel Hermann & Oliver Musshoff, 2019. "The disposition effect in farmers’ selling behavior: an experimental investigation," Agricultural Economics, International Association of Agricultural Economists, vol. 50(2), pages 177-189, March.
    11. Liu, Elaine M. & Huang, JiKun, 2013. "Risk preferences and pesticide use by cotton farmers in China," Journal of Development Economics, Elsevier, vol. 103(C), pages 202-215.
    12. Xiaoyu Sun & Xiaoli Yang & Ruilong Zhang, 2022. "The Determinants of Grape Storage: Evidence from Grape Growers in China," Agriculture, MDPI, vol. 12(12), pages 1-14, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Di Liu & Pan Wang, 2023. "WeChat E-Commerce, Social Connections, and Smallholder Agriculture Sales Performance: A Survey of Orange Farmers in Hubei Province, China," Agriculture, MDPI, vol. 13(11), pages 1-14, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Holden , Stein T. & Quiggin, John, 2017. "Probability Weighting and Input Use Intensity in a State-Contingent Framework," CLTS Working Papers 8/17, Norwegian University of Life Sciences, Centre for Land Tenure Studies, revised 21 Oct 2019.
    2. Holden, S.T. & Quiggin, J., 2018. "Probability Weighting and Fertilizer Use in a State-Contingent Framework," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277355, International Association of Agricultural Economists.
    3. Naranjo, Maria A. & Alpízar, Francisco & Martinsson, Peter, 2019. "Alternatives for Risk Elicitation in the Field: Evidence from Coffee Farmers in Costa Rica," EfD Discussion Paper 19-21, Environment for Development, University of Gothenburg.
    4. Robert Finger & Viviana Garcia & Chloe McCallum & Jens Rommel, 2024. "A note on European farmers' preferences under cumulative prospect theory," Journal of Agricultural Economics, Wiley Blackwell, vol. 75(1), pages 465-472, February.
    5. Chaozhu Li & Xiaoliang Li & Wei Jia, 2022. "Non-Farm Employment Experience, Risk Preferences, and Low-Carbon Agricultural Technology Adoption: Evidence from 1843 Grain Farmers in 14 Provinces in China," Agriculture, MDPI, vol. 13(1), pages 1-16, December.
    6. Mao, Hui & Quan, Yurong & Fu, Yong & Chen, Shaojian, 2022. "Risk preferences, productive investment and straw return technology adoption by farmers in China," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322087, Agricultural and Applied Economics Association.
    7. Ruishi Si & Xueqian Zhang & Yumeng Yao & Qian Lu, 2022. "Risk Preference, Health Risk Perception, and Environmental Exposure Nexus: Evidence from Rural Women as Pig Breeders, China," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 162(1), pages 151-178, July.
    8. CARPENTIER, Alain & GOHIN, Alexandre & SCKOKAI, Paolo & THOMAS, Alban, 2015. "Economic modelling of agricultural production: past advances and new challenges," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 96(1), March.
    9. Carpentier, A. & Reboud, X., 2018. "Why farmers consider pesticides the ultimate in crop protection: economic and behavioral insights," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277528, International Association of Agricultural Economists.
    10. repec:hic:wpaper:204 is not listed on IDEAS
    11. Géraldine Bocquého & Marc Deschamps & Jenny Helstroffer & Majlinda Joxhe, 2018. "Risk and Refugee Migration," DEM Discussion Paper Series 18-08, Department of Economics at the University of Luxembourg.
    12. Xiaodong Du & Hongli Feng & David A. Hennessy, 2017. "Rationality of Choices in Subsidized Crop Insurance Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 99(3), pages 732-756.
    13. Sheremenko, Ganna & Magnan, Nicholas, 2015. "Gender-specific Risk Preferences and Fertilizer Use in Kenyan Farming Households," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205766, Agricultural and Applied Economics Association.
    14. Xiaoyu Sun & Xiaoli Yang & Ruilong Zhang, 2022. "The Determinants of Grape Storage: Evidence from Grape Growers in China," Agriculture, MDPI, vol. 12(12), pages 1-14, December.
    15. Elisabeth Vollmer & Daniel Hermann & Oliver Musshoff, 2019. "The disposition effect in farmers’ selling behavior: an experimental investigation," Agricultural Economics, International Association of Agricultural Economists, vol. 50(2), pages 177-189, March.
    16. Jing Hou & Linhai Wu & Bo Hou, 2020. "Risk Attitude, Contract Arrangements and Enforcement in Food Safety Governance: A China’s Agri-Food Supply Chain Scenario," IJERPH, MDPI, vol. 17(8), pages 1-16, April.
    17. Visser, Martine & Jumare, Hafsah & Brick, Kerri, 2020. "Risk preferences and poverty traps in the uptake of credit and insurance amongst small-scale farmers in South Africa," Journal of Economic Behavior & Organization, Elsevier, vol. 180(C), pages 826-836.
    18. Feng, Shuaizhang & Han, Yujie & Qiu, Huanguang, 2021. "Does crop insurance reduce pesticide usage? Evidence from China," China Economic Review, Elsevier, vol. 69(C).
    19. Hou, Jing & Chen, Feiyu, 2020. "Private Enforcement Mechanisms and Contract Stability in Agri-food Supply Chain: An Empirical Evidence from China," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304586, Agricultural and Applied Economics Association.
    20. Pamela Jakiela & Owen Ozier, 2019. "The Impact of Violence on Individual Risk Preferences: Evidence from a Natural Experiment," The Review of Economics and Statistics, MIT Press, vol. 101(3), pages 547-559, July.
    21. Eduardo Nakasone & Maximo Torero, 2016. "A text message away: ICTs as a tool to improve food security," Agricultural Economics, International Association of Agricultural Economists, vol. 47(S1), pages 49-59, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jagris:v:13:y:2023:i:4:p:814-:d:1112958. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.