IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v6y2016i1p3-d64250.html
   My bibliography  Save this article

Is Self-Regulation Sufficient? Case of the German Transparency Code

Author

Listed:
  • Kristin Buske

    (Euro*MBA, Tongersestraat 49, Maastricht 6211 LM, The Netherlands)

  • Stefan Jentzsch

    (Parella Weinberg Partners, 20 Grafton Street, London W1S, UK)

  • Clemens Bechter

    (Thammasat Business School, 2 Prachan Road, Bangkok 10200, Thailand)

Abstract

The German pharmaceutical industry is stepping ahead with its implementation of a new transparency disclosure code for cooperation between pharmaceutical companies and health care professionals (HCPs) and health care organisations (HCOs). In Germany, this transparency code (“Transparenzkodex”) is applicable since January 2015, and data will be publicly available around mid-2016. No empirical work has been done that addresses the impact of the transparency code on cooperation between HCPs, HCOs and the pharmaceutical companies, including the possibilities of competitive analysis of the available data. In this paper, we interviewed experts from 11 pharmaceutical companies representing small, medium-sized as well as multinational corporations which represent 80% of the German pharmaceutical market. Besides interviews, the authors designed a game to evaluate possible financial investments in key opinion leaders. The market can be regarded as a zero sum game. By allowing public identification of such key HCPs and HCOs, the amount spent on them might increase and not decrease. In a way, the transparency code may foster more and not less spending; in our simulation game, the financial investment in marketing key HCPs and HCOs exceeded sustainable limits.

Suggested Citation

  • Kristin Buske & Stefan Jentzsch & Clemens Bechter, 2016. "Is Self-Regulation Sufficient? Case of the German Transparency Code," Administrative Sciences, MDPI, vol. 6(1), pages 1-12, February.
    • Handle: RePEc:gam:jadmsc:v:6:y:2016:i:1:p:3-:d:64250
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/6/1/3/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/6/1/3/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Danny Miller, 1983. "The Correlates of Entrepreneurship in Three Types of Firms," Management Science, INFORMS, vol. 29(7), pages 770-791, July.
    2. Cefis, Elena & Marsili, Orietta, 2006. "Survivor: The role of innovation in firms' survival," Research Policy, Elsevier, vol. 35(5), pages 626-641, June.
    3. KruegerJR, Norris F. & Reilly, Michael D. & Carsrud, Alan L., 2000. "Competing models of entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 411-432.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sand Salhout & Clemens Bechter, 2018. "The Middle East and Africa Code of Promotional Practices in the Pharmaceutical Industry," Administrative Sciences, MDPI, vol. 8(3), pages 1-13, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fernando Muñoz-Bullón, 2016. "The State of Innovation and Entrepreneurship Research," Administrative Sciences, MDPI, vol. 6(2), pages 1-3, June.
    2. Jeffrey E. Stambaugh & John Martinez & G. T. Lumpkin & Niyati Kataria, 0. "How well do EO measures and entrepreneurial behavior match?," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-21.
    3. Aldo Alvarez-Risco & Sabina Mlodzianowska & Verónica García-Ibarra & Marc A. Rosen & Shyla Del-Aguila-Arcentales, 2021. "Factors Affecting Green Entrepreneurship Intentions in Business University Students in COVID-19 Pandemic Times: Case of Ecuador," Sustainability, MDPI, vol. 13(11), pages 1-16, June.
    4. Gibreel T. & Zaibet L. & Al-Akhzami S. & El-Haj A., 2022. "Personal Motivations and Entrepreneurship Career Intentions: Testing Theory of Planned Behaviour," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(7), pages 739-751, July.
    5. Jeffery S. McMullen & Katrina M. Brownell & Joel Adams, 2021. "What Makes an Entrepreneurship Study Entrepreneurial? Toward A Unified Theory of Entrepreneurial Agency," Entrepreneurship Theory and Practice, , vol. 45(5), pages 1197-1238, September.
    6. Mitja Ruzzier & Evan J. Douglas & Maja Konečnik Ruzzier & Jana Hojnik, 2020. "International Entrepreneurial Orientation and the Intention to Internationalize," Sustainability, MDPI, vol. 12(14), pages 1-19, July.
    7. Thelma Quince & Hugh Whittaker, 2003. "Entrepreneurial Orientation and Entrepreneurs' Intentions and Objectives," Working Papers wp271, Centre for Business Research, University of Cambridge.
    8. Jeffrey E. Stambaugh & John Martinez & G. T. Lumpkin & Niyati Kataria, 2017. "How well do EO measures and entrepreneurial behavior match?," International Entrepreneurship and Management Journal, Springer, vol. 13(3), pages 717-737, September.
    9. Lars Schweizer & Erik Monsen & Holger Patzelt, 2008. "Anreize und Motivation für unternehmerisches Handeln in etablierten Firmen," Schmalenbach Journal of Business Research, Springer, vol. 60(7), pages 671-692, November.
    10. Emilio Pindado & Mercedes Sánchez, 2017. "Researching the entrepreneurial behaviour of new and existing ventures in European agriculture," Small Business Economics, Springer, vol. 49(2), pages 421-444, August.
    11. Hyewon Kong & Seungyoup Choo, 2022. "Gender Differences in the Relationship Between Achievement Motivation and Entrepreneurial Intention: A Conditional Process Model of Entrepreneurship and Gender," SAGE Open, , vol. 12(2), pages 21582440221, May.
    12. Wei-Loon Koe, 2016. "The relationship between Individual Entrepreneurial Orientation (IEO) and entrepreneurial intention," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 6(1), pages 1-11, December.
    13. Riccardo Fini & Rosa Grimaldi & Gian Luca Marzocchi & Maurizio Sobrero, 2012. "The Determinants of Corporate Entrepreneurial Intention within Small and Newly Established Firms," Entrepreneurship Theory and Practice, , vol. 36(2), pages 387-414, March.
    14. Diego Matricano & Mario Sorrentino, 2018. "Gender Equalities in Entrepreneurship: How Close, Or Far, Have We Come in Italy?," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(3), pages 1-75, February.
    15. Erik Lundmark & Anna Krzeminska & Dean A. Shepherd, 2019. "Images of Entrepreneurship: Exploring Root Metaphors and Expanding Upon Them," Entrepreneurship Theory and Practice, , vol. 43(1), pages 138-170, January.
    16. Manolova, T. & Shirokova, G. & Tsukanova, T. & Edelman, L., 2014. "The impact of family support on young nascent entrepreneurs's start-up activities: A family embeddedness perspective," Working Papers 6381, Graduate School of Management, St. Petersburg State University.
    17. Pittino, Daniel & Visintin, Francesca & Lauto, Giancarlo, 2017. "A configurational analysis of the antecedents of entrepreneurial orientation," European Management Journal, Elsevier, vol. 35(2), pages 224-237.
    18. Palmer, Carolin & Niemand, Thomas & Stöckmann, Christoph & Kraus, Sascha & Kailer, Norbert, 2019. "The interplay of entrepreneurial orientation and psychological traits in explaining firm performance," Journal of Business Research, Elsevier, vol. 94(C), pages 183-194.
    19. Gayoung Kim & Dohyeon Kim & Woo Jin Lee & Sunyoung Joung, 2020. "The Effect of Youth Entrepreneurship Education Programs: Two Large-Scale Experimental Studies," SAGE Open, , vol. 10(3), pages 21582440209, September.
    20. Vahid Jafari-Sadeghi & Jean-Marie Nkongolo-Bakenda & Léo-Paul Dana & Robert B. Anderson & Paolo Pietro Biancone, 2020. "Home Country Institutional Context and Entrepreneurial Internationalization: The Significance of Human Capital Attributes," Journal of International Entrepreneurship, Springer, vol. 18(2), pages 165-195, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:6:y:2016:i:1:p:3-:d:64250. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.