IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v15y2025i3p78-d1598936.html
   My bibliography  Save this article

The Beneficial Relationship Between Marketing Services and Schools

Author

Listed:
  • Eleftheria Palla

    (Department of Management Science and Technology, University of Western Macedonia, 50150 Kozani, Greece)

  • Panagiotis Serdaris

    (Department of Management Science and Technology, University of Western Macedonia, 50150 Kozani, Greece)

  • Ioannis Antoniadis

    (Department of Management Science and Technology, University of Western Macedonia, 50150 Kozani, Greece)

  • Konstantinos Spinthiropoulos

    (Department of Management Science and Technology, University of Western Macedonia, 50150 Kozani, Greece)

Abstract

The modern literature examines the debate concerning the influence of modern marketing services in schools. In this context, the need arises to evaluate how educational marketing finds resonance in secondary schools and how this is beneficial to the school community. This study examined the mediating role of educational marketing in schools, focusing on whether schools adopt its principles with consideration for the needs of students and parents and whether these efforts have been embraced by the entire school community. Data were collected from 350 teachers who work in public schools in Greece. t -tests were used to test the hypotheses under review. The results detected a strong relationship between modern marketing services and the educational process.

Suggested Citation

  • Eleftheria Palla & Panagiotis Serdaris & Ioannis Antoniadis & Konstantinos Spinthiropoulos, 2025. "The Beneficial Relationship Between Marketing Services and Schools," Administrative Sciences, MDPI, vol. 15(3), pages 1-12, February.
    • Handle: RePEc:gam:jadmsc:v:15:y:2025:i:3:p:78-:d:1598936
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/15/3/78/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/15/3/78/
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:15:y:2025:i:3:p:78-:d:1598936. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.