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Unveiling the Determinant of Humanized Business Intention Among Malaysia SMEs

Author

Listed:
  • Dzuljastri Abdul Razak

    (International Institute for Halal Research and Training, International Islamic University Malaysia, Kuala Lumpur 50728, Malaysia)

  • Suhaimi Mhd. Sarif

    (Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, Kuala Lumpur 50728, Malaysia)

  • Abdullah Sarwar

    (Faculty of Management, Multimedia University, Cyberjaya 63100, Malaysia)

Abstract

This study investigates the factors influencing the intention to humanize business practices among small and medium-sized enterprises (SMEs) in Malaysia. Drawing upon the Theory of Planned Behavior, four key factors were examined: attitude toward humanizing business practices, subjective norms, perceived behavioral control, and human practice knowledge. A quantitative research approach was employed, with data collected through self-administered questionnaires distributed to 250 SME owners and managers in the Klang Valley region. The results, analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), revealed that all four factors significantly influenced the intention to humanize business practices among SMEs. Specifically, perceived behavioral control emerged as the strongest predictor, followed by attitude, human practice knowledge, and subjective norms. The findings underscore the importance of fostering positive attitudes, leveraging social influences, enhancing perceived control, and promoting knowledge of humane practices to facilitate the adoption of human-centered approaches in SME business operations. The study contributes to a deeper understanding of the drivers influencing the intention to humanize business practices and provides practical insights for policymakers and SME stakeholders in promoting sustainable and ethical business practices.

Suggested Citation

  • Dzuljastri Abdul Razak & Suhaimi Mhd. Sarif & Abdullah Sarwar, 2025. "Unveiling the Determinant of Humanized Business Intention Among Malaysia SMEs," Administrative Sciences, MDPI, vol. 15(2), pages 1-17, February.
    • Handle: RePEc:gam:jadmsc:v:15:y:2025:i:2:p:47-:d:1585271
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    References listed on IDEAS

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    1. Sascha Kraus & William McDowell & Domingo Enrique Ribeiro-Soriano & María Rodríguez-García, 2021. "The role of innovation and knowledge for entrepreneurship and regional development," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 33(3-4), pages 175-184, March.
    2. Abdullah Sarwar & S. M. Ferdous Azam & Nasreen Khan & Murali Raman & Vincent Oh Kim Seng & Aysa Siddika, 2023. "Critical Factors Impacting the Implementation of Environmental Protection Strategies among Malaysia Industries," International Journal of Energy Economics and Policy, Econjournals, vol. 13(1), pages 431-442, January.
    3. Helna Almeida de Araujo Góes & Ghulam Fatima & Ronaldo de Oliveira Santos Jhunior & João Maurício Gama Boaventura, 2023. "Managing for stakeholders towards corporate environmental sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1561-1572, July.
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